Key Objective for this Position: Maintain and grow Fine Americas’ established ornamental business in the Southeast territory by strengthening relationships with distributors and growers, providing knowledgeable support for plant growth regulator (PGR) products, identifying opportunities for continued market growth, and effectively promoting new and existing products.
Required Skills/Experience:
Bachelor’s degree in Agricultural Science, Horticulture, Business, or a related field preferred. A minimum of five years of sales experience within agribusiness is required, with experience in the ornamental market strongly preferred. The ideal candidate will have experience selling plant growth regulators (PGRs) for ornamental crops or strong technical knowledge of ornamental PGR products, their uses, and grower needs. Broader agricultural or agricultural chemical industry experience is beneficial but not required. The successful candidate should be comfortable working with distributors, consultants, and growers to maintain and grow an established territory and should possess, or be able to obtain, any state-required licenses. Effective oral and written communication skills, strong interpersonal, customer service, and presentation skills, and proficiency with Microsoft Office programs are required. Ability to travel up to 60% to support territory business needs.
Job Responsibilities:
Manage customer accounts within the territory, implement and establish customer marketing and business plans maintaining regular contact with customers and key influencers to develop optimal business relationships, obtain product performance feedback, monitor product sales, and resolve complaints. Develop effective working relationships with Fine Americas/Fine Agrochemicals personnel, and with distributor management and staff, and end users. Produce and manage 12 month rolling supply forecast for expected sales to distribution customers within the territory. Collaborate with internal teams to define distribution strategies, product positioning, and marketing/promotional campaigns. Support the USA Ag Sales Manager in developing and executing area-specific marketing/promotional initiatives and area marketing programs. Establish, sustain and enhance Fine Americas' image and reputation in the marketplace. In doing so demonstrate the value we provide our customers with our products, services and support. Develop key technical expertise in plant growth regulators (PGRs) to sufficiently support product sales efforts. Deliver technical presentations at grower meetings and industry events, highlighting key product benefits, value propositions, and performance. Identify and communicate new product and registration opportunities. Collaborate with key stakeholders to compile and assess applicable market data to ensure viability. Participate in grower meetings, industry forums, and consultant groups relevant to the assigned territory. Keep management apprised of market developments (market trends, competitive product information, distribution, etc.) and make recommendations as appropriate to maintain or enhance Fine Americas’ competitive position.
Location: Based in the Southeast U.S
