Associate Director, Industry Marketing

Responsibilities: Lead, coach and develop Industry Marketing team members with clear performance expectations Align team priorities to business goals and optimize resource allocation Advance stakeholder engagement and deliver trusted recommendations and updates Oversee content quality and industry relevance across campaigns and initiatives Plan and execute portfolio strategy for multiple industries across channels (social, paid media, web, webinars, events) Collaborate with service line marketing to strengthen industry relevance in campaigns Own a portfolio of priority industry campaigns and identify opportunities for targeted activation Oversee events strategy for ROI optimization and cross-team alignment Establish and govern industry content strategy and editorial roadmap Define workload, improve processes, and maintain visibility into plans and outcomes using ClickUp Promote AI-enabled ways of working and standardize AI-enabled research and content development Measure impact, report succinctly on business outcomes, and optimize investments

Key requirements: Bachelor’s degree in Marketing, Business, Communications, or related field 10+ years of B2B marketing experience, preferably in professional services or consultative environments Experience leading and developing marketing professionals Ability to influence senior stakeholders and business leaders Strong strategic planning, prioritization, and decision-making skills Excellent content, messaging, and editorial leadership capabilities Experience managing integrated marketing campaigns with measurable outcomes Strong proficiency in AI-enabled marketing tools and practices Fluency in integrated campaigns across social media, paid media, web, events, content, webinars leadership stakeholder management strategic thinking communication AI-enabled marketing tools integrated campaign management across channels