Director - Marketing

Core Responsibilities: Transform Marketing (40%) Assess marketing functions maturity across multiple functions (demand gen, content, campaigns, field, partner, product, vertical, ops, budget, advocacy, data management) Design AI-enabled solutions (predictive, generative, agentic) that create step-change improvements Build transformation roadmaps with clear ROI, timelines, and change management Drive adoption from deployment through behaviour change Client Partnership & Business Development (30%) Conduct discovery and build compelling transformation business cases Navigate stakeholder consensus (Business, Tech, Vendor Management) Be a trusted advisor to the customer, expand relations and close deals Solution Design (20%) Design marketing tech + AI stack integrations (CDP, MAP, CRM, analytics, AI/ML platforms) Create reusable reference architectures and implementation patterns Make build vs. buy decisions; validate technical feasibility Stay current on marketing AI landscape Thought Leadership (10%) Develop frameworks, methodologies, and best practices Enable internal teams; share learnings externally Build industry presence through speaking, writing, community Must-Haves Marketing Expertise 10+ years in B2B marketing operations, technology, or transformation Deep understanding how marketing functions interconnect and impact revenue Knowledge of marketing tech stacks (CDP, MAP, CRM, analytics) Real-world transformation scars (knows what works, what fails, why) AI Transformation Experience Led 2+ AI implementations in marketing at scale (enterprise production deployment) Delivered measurable business outcomes (not just deployed tech) Current on AI landscape: LLMs, RAG, multi-agent systems, marketing AI platforms Advisory and Consultative Selling 5-10+ years in consultative/client-facing role Can discover painpoints, build business cases, close deals, manage stakeholders Executive communication skills (C-suite comfortable) Trusted advisor mindset: balances client needs vs. realistic outcomes Technical Foundation Solution architecture thinking (end-to-end systems, integrations, data flows) Pragmatic build vs. buy decisions Fast learner who stays current on evolving tech Strongly Preferred Partner ecosystem experience (ISV, channel, marketplace programs) Hyperscaler background (AWS, Azure, GCP professional services) Agentic AI / multi-agent implementation experience Enterprise B2B SaaS experience CDP implementation leadership