Senior Manager, Paid Search

RESPONSIBILITIES: Manage all aspects of paid search campaigns for select clients Analyze and optimize campaign performance on a daily, weekly and monthly basis; develop insights to inform future strategy Partner with other Lantern subject matter experts to develop and execute full-funnel acquisition marketing strategies for our clients, across channels like tiktok, influencer, direct mail, SEO and affiliate, and through lifecycle (email / sms) and conversion rate optimization (CRO) initiatives. Own paid search results and marketing budgets Support the development team to guide and QA site / app tracking Combine hands-on-keyboard work with management, depending on scope of projectQUALIFICATIONS 3-6 years of experience in paid search marketing Experience working with startups preferred Expertise directly managing paid search is required Experience in DTC businesses required; health and wellness experience strongly preferred Strong analytical capability with experience in a variety of website analytics tools Strong project management, attention to detail, and a no-task-too-small mentalityWHO YOU ARE Client service oriented Scrappy problem solver Data driven, but willing to take risks Very high say / do ratio Enjoy working at both strategic and execution levels Excellent written communicatorABOUT LANTERN Lantern is a full-stack growth agency for the country’s most innovative DTC health startups. Our mission is to bend the risk curve for innovative early & growth-stage DTC health companies, helping our clients deliver life-changing care to more Americans. We are a place for ambitious marketers to hone their craft and work on interesting projects with exceptional colleagues, while growing into the world’s best full-stack DTC health marketers. Lantern is an Equal Opportunity Employer. Lantern does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decidedon the basis ofqualifications, merit, and business need.