The Role:
The Partnership Manager owns a portfolio of sponsor relationships across our festivals, from the signed contract to the on-site activation to the renewal conversation. You'll make sure every partner gets what they paid for and more, turn good partners into multi-year ones, and help grow revenue across the portfolio. This role sits at the intersection of sales, account management, and event operations. It suits someone who is as comfortable in a brand's boardroom as they are walking a festival site at 6 a.m. before gates open.
What You'll Do:- Partner management and fulfillment
- Serve as the day-to-day lead for an assigned book of sponsors, from national brands to regional and local partners.
- Translate signed agreements into detailed fulfillment plans that track every deliverable, including signage, activations, hospitality, digital and social inventory, ticketing, and on-stage mentions.
- Coordinate with production, operations, marketing, and ticketing teams so partner deliverables are built, placed, and executed on time and to spec.
- Be on-site at festivals as the primary point of contact for partners, solving problems in real time.
- Renewals and revenue growth
- Own renewal strategy for your portfolio, with a focus on retention, upsell, and multi-year and multi-festival commitments.
- Identify new inventory and activation opportunities that create value for partners and revenue for Peachtree.
- Support the sales team on new-business pitches by developing proposals, decks, and custom activation concepts.
- Reporting and recap
- Build post-event recap reports showing proof of performance, attendance and demographic data, activation metrics, social and digital results, and photo and video assets.
- Keep the CRM and partner records accurate, including contract terms, deliverables, payment schedules, and renewal dates.
- Track partner satisfaction and flag risks early.
- Contracts and administration
- Work with legal and finance on contract drafting, redlines, invoicing, and collections.
- Make sure partner category exclusivities and conflicts are respected across festivals and are coordinated with other Peachtree commercial agreements.
- Required3–5 years of experience in sponsorship, partnership marketing, or account management, ideally in live events, music, sports, or entertainment.
- A proven record of managing and renewing sponsor relationships, including responsibility for a revenue book.
- Strong project management skills, with the ability to juggle many partners, deadlines, and deliverables at once.
- Clear, confident written and verbal communication, and comfort presenting to brand-side marketing leaders.
- Working knowledge of sponsorship contracts, inventory valuation, and activation best practices.
- Willingness to travel frequently during festival season and to work long days, nights, and weekends on-site.
- Proficiency with Google Workspace or Microsoft Office, and presentation tools.
