Director - Marketing & Growth AnalyticsAMC Global Media is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business. We are currently seeking a Director - Marketing & Growth Analytics to join our Research team based in our New York, NY location.
Job Responsibilities:
Define and lead the internal marketing analytics strategy and measurement roadmap, establishing AMC's point of view on how media effectiveness is measured and how the function evolves over time Serve as the primary analytical partner to Performance & Lifecycle Marketing across acquisition, engagement, and retention, translating complex measurement outputs into decisions, not just reports Conduct hands on quantitative analysis independently, querying large datasets, building original analytical frameworks, and applying advanced statistical techniques including regression modeling, cohort analysis, and significance testing Help drive agency relationship at the advanced analytical level, validating and evolving MMM/MTA outputs against AMC's first party subscriber data, challenging assumptions, and driving methodology improvements that ground media optimization in real subscriber outcomes Drive the incrementality testing agenda, designing and commissioning geo holdouts, lift studies, and experiments that validate media findings and strengthen the basis for spend decisions Support retention and CRM media teams with audience targeting strategy, experimental design, and measurement of churn intervention programs Define marketing data infrastructure requirements and partner with BI on implementation, specifying the connections between media exposure and subscriber behavior needed for accurate attribution Synthesize complex analytics into clear executive ready storylines and recommendations delivered both verbally and visually to senior leadership
Qualifications:- (Required & Preferred)10+ years of experience in marketing analytics, marketing science or media measurement, with direct experience in subscription or direct-to-consumer media preferred
- Deep expertise in marketing measurement methodologies, including Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA), incrementality testing, experimental design and causal inference
- Hands-on experience designing incrementality tests (including geo holdouts, lift studies, and matched market experiments)
- Proficiency with SQL, Python
- Familiarity with Meridian or comparable Bayesian MMM frameworks
- Substantial experience working with big data infrastructure
- Knowledge of data science techniques, machine learning a plus
- Proven self-starter who is willing to jump right inExcellent communication skills and executive presence - expert at translating complex technical insights into digestible takeaways for business executives
- Proven track record leading or mentoring analytics professionals
- Strong interpersonal skills - collaborative, curious, and able to influence across functions
- Ability to thrive in a fast-paced environment and manage multiple priorities under tight deadlines
- Relevant degree preferred - Analytics, Data Science, Statistics, Economics, Marketing, or related field
The base compensation for this position is $140,000 - $180,000 commensurate with experience. AMC Global Media additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Global Media values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.
The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.
