Amazon SEO Optimization Manager

Role: Amazon SEO Optimization Manager Location: Remote (Philippines)

Hours: Monday - Friday. 9AM - 5PM EST Salary: $1,400 to $2,000 This is a newly created role on our team, though the function itself is well established in the Amazon reseller world and we have team members (including our current PPC lead) who already work in this space. You will own Amazon SEO across the SawyerSoles catalog: titles, bullets, product descriptions, backend search terms, A+ content opportunities, indexing, and keyword research. Today, listing creation prioritizes speed and volume, and SEO work happens reactively. Your job is to install a structured, repeatable SEO framework that runs in parallel with new listing creation and progressively works through our existing top-revenue ASINs. You will work alongside our Catalog and Listing Lead (who owns variation structure, flat files, and Amazon Seller Support escalations) and our PPC and Listing Optimization Specialist (who owns paid traffic and has begun the DataDive rollout). SEO is the missing third pillar, and the team has explicitly asked for someone to own it. Responsibilities1. Build the SEO Framework (First 1 to 2 Weeks) Stand up a documented, repeatable SEO framework covering title structure (brand, product type, gender, color, key features, size hierarchy), bullet structure (benefit-led, not feature-led), product description, A+ content, and backend search terms. Define keyword research methodology using DataDive as the primary tool and Helium 10 as the secondary tool. Document the workflow end-to-end with Loom video walkthroughs in English. Build a clear hierarchy of information: what comes first in the title, what drives visibility, where each keyword class should live. Publish SOPs to the team's master SOP sheet and train the catalog team (Milica, Bojana) on the new standards.2. Own SEO Execution on Priority ASINsBuild a tiered prioritization model for SEO investment: high-velocity Nike Team replenishment ASINs and listings tied to original UPCs get full optimization; closeout or short-lifecycle items get a lighter pass. Optimize new listings at the point of creation. Partner with the catalog team so SEO is built in upfront rather than retroactively cleaned up. Work systematically through the existing catalog (roughly 2,500 to 2,800 ASINs) from highest revenue and lowest current quality, optimizing titles, bullets, descriptions, and backend search terms. Track before and after performance per optimized ASIN: rank movement, session count, conversion rate, and unit velocity.3. DataDive and Keyword Research Operations Take ownership of the DataDive workflow that our PPC lead has begun rolling out. Refine, deepen, and standardize it. Build keyword libraries by product category (Nike Team apparel, Adidas, footwear, accessories) that feed both SEO and PPC.Coordinate with our PPC lead so SEO keyword research and PPC campaign keywords are unified, not duplicated. Stay current on Amazon search algorithm changes, Rufus and AI-search behavior, and best practices for indexing on reseller listings (no Brand Registry access).4. Catalog Quality and SEO-Adjacent Cleanup Identify listings underperforming due to catalog issues (bad titles, weak images, missing backend attributes, suppressed detail pages) and coordinate fixes with the catalog team. Partner with catalog on image quality standards: define minimum resolution rules, document approved image sources, and contribute to a centralized image-source database. Flag and route variation structure problems, missing attributes, and inconsistent color or value data that are dragging rank.5. Reporting and Measurement Deliver a weekly SEO performance report: ASINs optimized, before and after KPIs, current backlog, and the next week's priorities. Build a monthly rollup that ties SEO work to catalog-level outcomes (organic session growth, conversion lift, organic rank movement on tracked keywords).Maintain a living SEO scorecard the leadership team can review.