Senior Marketing Analytics Consultant

Key responsibilities: Analyze marketing and customer data to quantify the impact of marketing initiatives on revenue and business outcomes Develop and maintain dashboards, visualizations, and performance reports using Tableau Deliver insights that help optimize marketing strategies, including spend allocation and campaign effectiveness

Required qualifications: Bachelor's degree in a relevant field (e.g., Data Science, Statistics, Marketing Analytics, Business Analytics) 4-5 years of experience in marketing analytics, data analytics, or related fields Strong proficiency in SQL for data extraction and manipulation Hands-on experience with Tableau for visualization and reporting Solid understanding of marketing measurement concepts, attribution, and performance analytics