Job Description:
***This is NOT an opportunity to work at ForceBrands*** About the Opportunity ForceBrands is partnering with an established, high-growth consumer food company to identify an entrepreneurial Vice President of Sales to lead the commercial development of an exciting new category. The company has built a strong presence across national retail channels and is making a significant investment in expanding its product portfolio and reaching new consumers. This is a unique opportunity to build a business within an established organization, helping shape commercial strategy, develop key retail relationships, and drive a major new product launch. The ideal candidate brings deep experience within frozen foods, particularly frozen novelties or adjacent categories, and has a track record of successfully launching products, opening retail doors, and scaling distribution. This role requires someone who can think strategically while remaining closely involved in execution.
Key Responsibilities:
Lead the development and execution of a comprehensive go-to-market and national sales strategy for a new product category. Establish and strengthen relationships with major national retailers across mass, grocery, and natural channels. Drive new business development, retail distribution, and commercial launch planning. Partner closely with marketing, innovation, product development, and cross-functional leadership to bring new products to market. Influence pricing, assortment, product positioning, and retailer-specific strategies. Develop customer presentations, account plans, and distribution strategies ahead of key retail planning cycles. Identify market opportunities and translate consumer and retailer insights into commercial recommendations. Collaborate with internal and external partners to support launch readiness and long-term growth. Take hands-on ownership of key commercial initiatives while building the foundation for a scalable sales organization.
Ideal Candidate Profile:
Significant CPG sales experience, ideally within frozen novelties, frozen desserts, ice cream, or closely related frozen categories. Proven success launching and scaling consumer products across major national retailers. Established relationships with key buyers and category decision-makers across mass, grocery, and natural retail. Experience developing pricing, assortment, and go-to-market strategies for new products or categories. Strong understanding of retailer planning cycles, distributor relationships, and frozen-category dynamics. Ability to work effectively across sales, marketing, innovation, and product development. Entrepreneurial mindset with a track record of building businesses or expanding into new categories. Comfortable operating in a lean, fast-moving environment and taking direct ownership of execution. Strategic thinker with strong commercial instincts, relationship-building capabilities, and a results-oriented approach. Why This Opportunity? Lead the commercial development of a new category within an established consumer brand. Help shape the strategy from the earliest stages of commercialization. Work closely with senior leadership on a highly visible growth initiative. Leverage an existing retail platform while building new customer relationships and distribution. Make a meaningful impact on the company's next phase of growth. This is an opportunity for a builder who is energized by creating something new, developing retail partnerships, and translating a compelling product concept into a scalable business.
Compensation: Competitive executive compensation package; details discussed confidentially.
Location: New York preferred, with flexibility for exceptional candidates.
