We are seeking a contract CRM Marketing Specialist to support the execution and ongoing management of CRM and marketing automation initiatives that drive engagement and enhance the customer experience. This role supports data-driven campaigns across email, SMS, Voice AI, and other engagement channels, while providing day-to-day platform support, reporting, testing, and optimization. The Specialist collaborates with cross-functional teams to ensure CRM and automation efforts are effectively executed, monitored, and aligned with broader marketing and business goals. This is a temporary, contract-based engagement designed to provide additional capacity and maintain continuity across key initiatives.
Core Responsibilities
CRM & Marketing Automation:
Support CRM and marketing automation strategies across the customer lifecycle to improve engagement and the overall customer experience.
Leverage audience segmentation, personalization, and lifecycle insights to support targeted communications and re-engagement efforts.
Identify gaps and opportunities across the customer journey to support the ongoing development and optimization of CRM and marketing automation efforts.
Campaign Management:
Support the development and execution of email and multichannel campaigns, including setup, testing, scheduling, and deployment.
Assist with audience segmentation, personalization, and targeting based on campaign needs.
Monitor active campaigns and automated communications to identify issues and opportunities for improvement.
Voice AI & Emerging Technology:
Support the development, implementation, and ongoing operation of Voice AI and other emerging marketing automation technologies.
Test and monitor active Voice AI initiatives, using performance data, call activity, and call records to identify trends, troubleshoot issues, and support ongoing improvements.
Support recurring reporting, meetings, issue management, and expansion across brands, audiences, and use cases.
Data Analysis & Insights:
Track and analyze campaign and automation performance across key metrics, including engagement, conversions, unsubscribes, and delivery performance, to identify trends and opportunities for improvement. Develop and maintain required reporting and provide actionable insights to inform campaign optimization, audience segmentation, communication cadence, and data-driven decision-making. Monitor email deliverability and send performance, identifying and escalating potential risks or significant changes in performance.
Platform Support & Issue Resolution:
Troubleshoot campaign, workflow, and data issues within the marketing automation platform; manage support tickets and coordinate with internal teams and technology partners to support timely resolution. Test fixes and support platform enhancements, integrations, and process changes to ensure functionality works as intended.
Collaboration & Cross-Functional Alignment:
Work closely with Marketing, Sales, Operations, Technology, Data, and external technology partners to support CRM and automation initiatives.
Help translate business needs into campaigns and coordinate execution with the appropriate teams.
Support recurring meetings, reporting, project follow-up, and issue tracking to keep work moving and stakeholders informed.
Maintain campaign, workflow, and process documentation to support consistency, continuity, and scalability.
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field.4+ years of experience in CRM, email marketing, marketing automation, or a related role.
Hands-on experience with marketing automation platforms, including email and multichannel campaign execution, testing, audience segmentation, and performance analysis.
Strong analytical, organizational, and problem-solving skills with excellent attention to detail.
Ability to manage multiple priorities, collaborate across teams, and quickly learn new technologies and processes.
Experience with Voice AI or emerging AI marketing technologies is a plus.
About Soliant Health:
Founded in 1992, Soliant is a fast-paced, growing education and healthcare staffing company. This is your chance to work in one of the strongest employment sectors in the nation and work in a friendly team-oriented work environment. Learn more about life at Soliant on our instagram page: https://www.instagram.com/soliantlife/
