Director of Franchise Development

Director of Franchise Development

Brands: ISI® Elite Training & The Plunge House

This Is Not a Job. It’s an Opportunity to Build a Movement. Relentless Brands is home to two of the most dynamic and fast-growing wellness franchise brands in the country—ISI® Elite Training and The Plunge House. We’re hiring a Director of Franchise Development to lead our franchise development division from our Charlotte, NC headquarters. This is not a remote position, and it’s not a typical franchise sales role. It’s a rare blend of high-impact sales, innovative marketing, and full-scale departmental ownership. You’ll be building and running the system—from top-of-funnel campaigns to franchise signings and beyond. We want a creative, high-urgency, entrepreneurial operator—someone who thinks differently, sells with conviction, and builds with ownership. What You’ll Be Accountable ForTop-of-Funnel Demand Creation Build and execute lead-generation strategies: paid ads, webinars, social content, landing pages, podcast collaborations, and referral campaigns Ensure a monthly flow of 300–400 qualified leads per brand Own and optimize all CRM workflows, automations, and pipelines Develop engaging email nurture sequences, video messaging, and dynamic drip campaigns Partner with internal franchisees for referrals, case studies, and validation touchpoints Sales Pipeline Management Manage the full franchise candidate lifecycle: inquiry → qualification → FDD → Confirmation Day → awarded Maintain speed-to-lead urgency, persistent follow-up, and proactive objection handling Conduct all initial discovery calls, lead virtual and in-person meetings, and present brand and investment opportunity Lead and execute monthly Confirmation Days—creating a high-conversion experience from start to finish Track and report KPIs such as pipeline velocity, CAC, time-to-close, and discovery-to-award rate Strategic Execution & Departmental Ownership Build and run the entire franchise development department Manage and report on departmental P&L and budgets Create, document, and evolve the franchise sales playbook, SOPs, and weekly dashboards Work directly with legal on FDD development, updates, and franchise agreement execution Serve as the point person for all franchise development events, broker conferences, and Confirmation Days, coordinating all logistics through executive assistants Lead cross-departmental collaboration with marketing, operations, and executive leadership to align brand voice, territory development, and business objectives Ensure all franchise sales materials are brand-aligned, updated, and compliant Franchisee Relationship Building Build and nurture relationships with current franchise partners to support referrals and strengthen brand validation Ensure prospective candidates have access to compelling validation opportunities Use franchisee testimonials and success stories in growth campaigns Maintain franchisee sentiment awareness to support both growth and reputation Team Development & Scalability Operate solo initially with full ownership of execution As the pipeline grows, hire, train, and manage additional team members in franchise development Define clear KPIs, expectations, and team structures for future scale Act as the cultural and performance standard-bearer for the department