Avanade Global Campaigns Lead
accentureMountain View, CA
Avanade Global Campaigns Lead
accentureMountain View, CAManager L7
Marketing ManagersAdvertising and Promotions ManagersMarket Research Analysts and Marketing Specialists
Overview:
In this role you will translate go-to-market priorities into global campaign strategies and demand programs, aligning content, channels, and experiences to drive awareness, engagement, and pipeline. You will orchestrate campaign activation across multiple functions and regions, balancing global consistency with local needs. As the business product owner for campaign activation, you’ll ensure connected experiences across digital and physical channels. You’ll lead scalable frameworks and use data-driven insights to optimize performance and impact, guided by the company’s growth objectives. Compensation / Benefits medical, dental, vision life and long-term disability 401(k) plan bonus opportunities paid holidays paid time off
Responsibilities:
Translate priorities into integrated market plays, global campaign strategies, and activation plans. Define objectives, audiences, buyer journeys, demand motions, investments, and success metrics. Design end-to-end campaign journeys from awareness to sales conversion. Orchestrate global campaigns across multiple marketing and sales functions. Act as the business product owner for campaign activation across the digital ecosystem. Collaborate with digital, content, channel, web, and operations teams to create connected customer experiences. Develop scalable campaign frameworks, governance, toolkits, and activation models. Partner with regional leaders to drive adoption and localize activation. Coordinate campaign delivery with shared services and specialist teams, clarifying priorities and governance. Align campaign activity with lead quality, pipeline, and commercial goals with demand generation and sales operations. Monitor performance across engagement, conversion, pipeline, revenue influence, and investment; optimize continuously. Evolve strategies and operating models using AI, automation, analytics, and personalization. Establish repeatable processes to improve quality, speed, and scalability across the global marketing organization.
Key requirements:
Minimum 8 years in developing and leading integrated B2B marketing campaigns, demand programs, or GTM activation strategies. Experience shaping audience strategies, buyer journeys, demand programs, and multi-channel plans. Proven record leading complex, cross-functional marketing programs across digital, content, demand generation, sales, and regional teams. Experience managing global or multi-market campaigns requiring regional coordination. Ability to use campaign and marketing performance data to assess engagement, conversion, and pipeline impact. Experience leading programs in a matrixed organization with cross-functional outcomes. Background in marketing technology, consulting, managed services, platforms, or similar B2B offerings. Experience with account-based, buying-group, or signal-driven demand generation and integrated buyer journeys. Executive communication Stakeholder management Influencing skills Marketing technology and platforms Marketing automation Analytics and data-driven optimization
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Level
Manager L7
Location
Mountain View, CA
Occupation
Marketing Managers
Industry
Other Services Related to Advertising
Posted
today