Social Media Marketing Specialist Reports to Marketing Manager and Head of Social & Marketing Strategy
Company Description:
OFF THE HOUSE Marketing Agency is a dynamic Las Vegas-based company dedicated to bringing ideas to life through innovative design, captivating visuals, and strategic storytelling. Our team focuses on delivering effective marketing solutions that engage audiences and drive results. We pride ourselves on creativity, professionalism, and a client-centric approach to all our projects and campaigns. OFF THE HOUSE now offers 50% contribution to health, dental, and vision insurance.
Social Media Specialist:
The Social Media Specialist will be responsible for creating engaging social media content, developing and implementing social media marketing strategies, and managing daily social media activities. The specialist will work closely with the marketing team to produce content that aligns with the company's goals and resonates with the target audience. Job responsibilities also include monitoring social media trends, measuring the performance of campaigns, and providing actionable insights for improvement. This is a full-time on-site role for a Social Media Coordinator located in Henderson, NV. 60% - Social Media Creation 10% - Social Media Strategy 30% - Social Media Management
Primary Job Responsibilities:- Social Media Management Execute the daily posting and scheduling of all social media channels for around 4-5 clients. Precisely schedule posts aligning to content plans.
- Write engaging captions that are socially relevant and always on-brand to clients. Be able to differentiate each brand voice from client to client.
- Own the execution of different social media campaigns, including writing shot lists and collaborating with the Off The House team.
- Manage community engagement including responding to comments, DMs, and brand mentions.
- Stay up to date with the latest digital marketing trends and best practices. Maintain the voice of the brand on all social platforms.
- Prepare a weekly executive dashboard communicating KPIs for respective clients.
- Social Media Creation & Strategy Create iphone video content from start to finish for various clients. Including preparing detailed shot lists, filming, editing, and posting.
- Produce and edit photo, video, and graphic content optimized for each client.
- Develop and implement social media strategies that align with clients goals and target audience interests. Define evolving strategies to keep client’s social media at the forefront of their industry.
- Monitor trends, viral moments, and platform algorithm changes to inform strategy.
- Write compelling captions and on-screen text hooks that drive engagement.
- Optimize the most important social media KPI’s daily to help scale our social platforms. Measure and report the success of social media campaigns.
- Measures of Success:
- Content Creation & Execution
- Posts are consistently delivered on time and align with content calendars
- Video and photo content is high-quality, brand-aligned, and optimized per platform specs
- Shot lists are thorough, clear, and result in efficient shoot execution
- Social copy and hooks resonate with the target audience and maintain each client's brand voice
- Content regularly achieves or exceeds engagement benchmarks (likes, comments, shares, saves)
- Account Management
- Client social media accounts are active, engaging, and consistently updated
- Posts are scheduled without errors (correct copy, time, links, tags, etc.)Captions are written in a variety of voices and consistently approved with major revisions
- Community engagement (DMs, comments, tags) is timely and on-brand
- Specialist proactively flags brand mentions or emerging conversations
- Strategy & Optimization
- Implements and adjusts strategies based on performance and platform trends
- Tracks and applies viral trends, platform changes, and emerging tools
- Suggests new content format, series, or features to improve client performance
- Demonstrates creative thinking in ideating campaigns
- Develops shot lists and strategy with minimal oversight
- Reporting & Insights
- Weekly dashboards are clear, visually organized, and delivered on timeKPIs show consistent improvement
- Uses data to inform future content creation and strategy development
- Identifies underperforming content and proposes solutions or tess
- Clients and team members feel informed and aligned on account progress
- Professionalism & Ownership
- Manages clients effectively without missed deadlines or major issues
- Collaborates fluidly with teammates and communications proactively
- Takes ownership of assigned accounts and requires minimal micromanagement Receives positive internal/or client feedback
- Contributes to team brainstorms and actively supports teammates when needed
- Personality Traits:
- Is a natural problem solver; gets to the correct answer one way or another
- Works autonomously and is a self-starter
- Excellent communication, problem-solving, and project management skills
- Extremely well organized Thrives in a fast-paced environment
- Works well cross-functionally with multiple teams
- Collaborative and works well with team members
- Has an appetite for staying on top of news and trends related to digital marketing and social media
- Shares bold and creative ideas
- Works with a sense of urgency, mainly when dealing with timely content and product releases
- Flexible and works well when having to pick up new projects on the fly
- Sees tasks through from beginning to end.
