Position Overview:
The Landing Page Specialist & Coach builds and optimizes high-converting landing pages for client campaigns, and coaches client teams on conversion-focused page design so they can maintain and iterate pages independently.
Key Responsibilities:
Design, build, and A/B test landing pages for clients by understanding the client's page-builder stack (e.g., ClickFunnels, Unbounce, WordPress, HubSpot).Apply conversion best practices — messaging hierarchy, offer clarity, page speed, mobile experience — to every build.
Run structured testing programs and translate results into specific, prioritized recommendations.
Coach client marketing teams on conversion-focused design principles during virtual office hours.
Maintain best practices of proven page patterns and share them across the client portfolio.
Required Qualifications:
3+ years building and optimizing landing pages, with a portfolio of measurable conversion improvements.
Working knowledge of at least two major landing page/website platforms.
Basic understanding of page speed, mobile responsiveness, and tracking pixel placement.
Ability to explain design and copy decisions to clients in terms of business impact, not just aesthetics.
Preferred Qualifications:
Copywriting or UX background.
Experience with A/B testing tools (Google Optimize successors, VWO, Unbounce native testing).Agency experience across multiple industries.
What We Look For in Every Client-Facing ExpertThink Bigger Mindset — approaches every client problem by asking 'what would 10x better look like?' rather than settling for marginal fixes.
Service-Minded — treats every client interaction as a chance to build trust; follows through without being chased.
Clear Communicator — translates technical or strategic detail into language a business owner can act on, in writing and live sessions.
Coach, Not Just Doer — comfortable teaching a client to run a process, not only running it for them.
