Head of AI & Digital Marketing, Technology Peripherals
confidentialIndianapolis, IN
Head of AI & Digital Marketing, Technology Peripherals
confidentialIndianapolis, INManager L7
Marketing ManagersAdvertising and Promotions ManagersMarket Research Analysts and Marketing Specialists
Computer Terminal and Other Computer Peripheral Equipment ManufacturingElectronic Computer ManufacturingElectronics and Appliance Retailers
APPLY NOWHead of AI & Digital Marketing, Technology Peripherals
About the Company:
Leading manufacturer & marketer of office products & school supplies Industry
Consumer GoodsType
Public Company Founded
1903 Employees
5001-10,000 Categories Consumer Discretionary
Consumer Goods
Hardware + Software
Office Products
Printing
Retail Specialtiesconsumer packaged goods
office products
school products
technology solutions
art supplies
and creative products
About the Role:
The Company is seeking a Head of AI and Digital Marketing for its global technology peripherals segment. This pivotal role is at the forefront of the company's strategic shift towards higher-growth technology peripherals, with a focus on three distinct brands. The successful candidate will be responsible for developing and executing a unified global digital marketing strategy that caters to the diverse buying cycles of B2B and consumer markets. This includes leading a small team and owning the digital channel mix, from SEO to paid media, and establishing a robust measurement and attribution framework. A key aspect of the role is the integration of AI into marketing and customer experience, with a clear mandate to move from proofs of concept to full-scale production and eventually expand AI initiatives across the enterprise. Applicants must have a minimum of 10 years' experience in digital marketing, with a proven track record in both B2B and consumer sectors. The role requires deep expertise in the full digital marketing channel mix and a modern MarTech stack, as well as hands-on experience in applying AI and automation to marketing. The ideal candidate will be a strategic thinker with a strong commercial and analytical mindset, capable of leading a small team and managing stakeholders at all levels. Leadership skills, including the ability to influence and drive change, are essential. The role demands a high level of integrity, self-direction, and a commitment to staying current in the fast-evolving AI landscape. Hiring Manager Title
Senior Director, Global Marketing FunctionsMarketing
Data Management/Analytics
Matching similar jobs
Level
Manager L7
Location
Indianapolis, IN
Occupation
Marketing Managers
Industry
Computer Terminal and Other Computer Peripheral Equipment Manufacturing
Posted
yesterday