Performance Creative Director
411 localsNew York, NY
Performance Creative Director
411 localsNew York, NYManager L7
Advertising and Promotions ManagersMarketing ManagersMarket Research Analysts and Marketing Specialists
APPLY NOW (opens in a new tab)About the job:
Performance Creative Director I 100% Remote | Contract USD 4k–6k/mo Base + Performance Bonuses 411 Locals is hiring a Performance Creative Director to build and scale our high-volume video performance engine on Meta. We manage direct-response lead generation for 3,500+ home service SMBs (HVAC, plumbing, roofing, etc.) and are scaling to 10,000+ accounts. We are not looking for a traditional Creative Director or brand marketer. We need an organized growth operator obsessed with performance creative, rapid experimentation, and CPL optimization. Key Performance Targets: Leads/Customer/Day: Scale average from 0.3 ➔ 2+ leads/day. Cost Per Lead (CPL): Drive blended CPL from $15 ➔ Under $10. Testing Scale: Discover scalable winning video formulas weekly across 20+ industries.
Core Responsibilities:
Video Performance Engine: Operationalize a rapid testing pipeline capable of producing and testing high volumes of short-form/UGC video concepts monthly. Creative Decay & Strategy: Analyze Meta campaign data to identify winning hooks, messaging angles, and offers; rapidly replace decaying creatives before performance drops. Team Leadership & Systems: Build and lead a remote team of Creative Strategists, AI Video Producers, and freelancers, establishing clear accountability and production velocity. Cross-Functional Alignment: Collaborate with Paid Media and Operations teams to scale winning creative formulas across thousands of accounts.
Requirements:
8+ years in performance marketing, direct-response advertising, or creative strategy. 5+ years managing creative or performance marketing teams. Proven mastery of Meta Ads performance metrics (CPL, CTR, CPM, Conversion Rate) and high-volume video testing. Demonstrated experience scaling direct-response lead generation campaigns (local business/home services experience strongly preferred). A structured, data-first mindset (TEST ➔ MEASURE ➔ KILL ➔ ITERATE ➔ WIN ➔ SCALE). Work Conditions: Contract, Base salary + Performance Bonuses 100% Remote flexibility. Reporting directly to Executive Leadership.
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Level
Manager L7
Location
New York, NY
Occupation
Advertising and Promotions Managers
Industry
Advertising Agencies
Posted
today