Coric designs, distributes, and supports material handling equipment and solutions — forklifts, racking and storage systems, and warehouse automation — for customers across manufacturing, distribution, and logistics. As Coric expands its branch and distribution network, we're looking for a Director of Sales to drive Product Sales growth across the Midwest region. About Coric designs, distributes, and supports material handling equipment and solutions — forklifts, racking and storage systems, and warehouse automation — for customers across manufacturing, distribution, and logistics. As Coric expands its branch and distribution network, we're looking for a Director of Sales to drive Product Sales growth across the Midwest region.
Overview: Lead our material handling sales efforts throughout the Midwest (OH and MI) by actively growing and mentoring a high-performing sales team. This team is responsible for sales of New & Used Forklifts, Floorcare Equipment and other various Warehouse Storage Products for the Midwest region.
Key responsibilities
Strategic Planning & Execution: Develop and Implement Regional Strategy – Work with senior leadership to create and execute a comprehensive sales strategy aligning with overall company objectives. Set Quarterly Sales Goals & Quotas for Field Sales Managers and Sellers – Establish clear, measurable objectives for each Salesperson and their respective territories. Market Trends – Stay up-to-date on market trends, market share, regional competitors, and customer needs to make data driven decisions. Identify opportunities for cross-selling (across pallet rack, conveyor, automation, docks and doors and forklifts) within your region and across your teams. Annual Budget – Work with senior leadership to establish annual budget for the region and manage allocation of resources, ensuring overall profitability.
Management & Coaching: Recruit and Hire – Lead recruitment efforts and hiring of approved new Field Salespeople and Field Sales Managers to support the growth of the region. Onboard and Train – Educate your team on products, CRM, sales processes and best practices held by the company. Implement Training Program in coordination with Key OEMs for the Region. Performance Tracking – Monitor and report out on Key Performance Indicators (KPIs) via CRM for each Salesperson and Sales Manager, including but not limited to: Calls, Appointments, Quote Activity, Order Intake, Revenue, Gross Profit, Market Share and YoY Growth.
Cross-Functional Relationships: Strategic Partnerships - Collaborate with Strategic OEMs and drive customer relationships for the Region in tandem with Regional Operations Director (your Aftermarket peer).Department Collaboration – Identify Opportunities for Cross-Collaboration of multiple business functions within the organization to promote overall growth for the region. Knowledge, Skills, and Experience
Required Qualifications:
  • Bachelor's Degree from a 4-year University
  • Proven Success in Field Sales (1-3 years) and/or B2B Sales (1-3 years)
  • Experience Building & Managing a Team (3+ years)
  • Prior Experience in Sales Leadership
  • Prior Experience in Material Handling Industry
  • SkillsExcellent Communication & Negotiation SkillsStrong Interpersonal, Organizational and Team-Building Skills
  • Analytical Mindset
  • Ability to Travel to Support Team & Clients
Compensation & Benefits:
  • Weekly pay via direct deposit, plus annual bonus program 401(k) matching
  • Dental insurance
  • Vision insuranceHealth insuranceHealth savings account
  • Life insurance
  • Short-term disability
  • Long-term disability
  • Paid Holidays
  • Paid time off
  • Sick days

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