Required Experience with Meta ads, preferably in direct response: operationally (i.e., understanding how the ads channel works) & creative direction/execution. Data proficiency & spreadsheet literacy — proficient in Excel/Google Sheets, pivot tables, formulas, & large-scale feeds/data sets. Analytical Curiosity — ability to look past surface-level reporting to ask why & tease or test-out the answer. Organization & Attention to Detail — Ability to manage & track multiple client needs, essential differences, & direct creative, at scale, fine tuning assets across multiple locations. Flawless QA & Proofreading — Extreme attention to detail when directing design team members to develop hundreds of assets per project, and QAing deliverables. Proactive Solution-Orientation — you don't wait for a fix, or settle for friction-laden processes—you are constantly thinking, 'How could this improve?' and take the initiative to change, adapt, & evolve. Clear, Direct Written & Verbal Communication — they'll work across teams & need to translate data to insights effectively, direct & provide feedback to Designers, make effective & clear recommendations to the Digital team, while being proactive with Account & Project Managers Nice-To-Have Copywriting Aptitude & AI Critique — ability to write direct, clear, compelling copy that drives audiences towards conversion objectives and critique, output from AI support. Direct-Response mindset — understand the difference between upper funnel ads and data, and direct-response ads & KPIs (Conversion Rates, ROAS, CPA) Ethical AI Enthusiast & Prompt Engineer — Understand the basics of great AI prompts, and how to engineer them to be even better. Actively seeks out AI solutions that save time on repetitive tasks without diminishing quality. Baseline understanding of creative testing, isolating variables, & testing roadmaps Familiarity with software: Google Slides, Docs, Asana, Slack, Figma
