Patron Services Specialist

Duties: Patron Registration Tasks include: Delivers high-quality, customer-focused services to a diverse patron base, provides assistance to patrons and third parties directly over the phone, in person and electronically. Responsible for contacting all new patrons for onboarding within one week and to answer any questions, make updates to reading preferences and train patrons on how to use equipment and/or how to utilize library services. Promotes additional library services and acts as a point of contact for further questions or concerns. Contacts patrons for updated information when mail or equipment that was sent out is returned to the library. Updates records as needed to maximize library services offered and resolves service inquiries from patrons or third parties. Processes new patron applications for services within two days of receipt; troubleshoots registration and/or subscription problems, follows NLS regulations and guidelines and advises other library staff on eligibility rules and registration procedures. Scans, edits, and saves current applications digitally following archiving and retention practices. Reviews patron applications: in case of error, rejects the application or trains the certifier to identify and accurately represent eligible patrons. Analyzes problem reports and resolves complex issues with patron accounts or status inquiries. Acts as expert in reviewing and processing paperwork for new patrons in line with NLS and federal disability criteria, verifies information on patron's qualifying disability on applications, registers and creates patron records in KLAS Circulation System (ILS) and maintains accurate and up-to-date records. Assists patrons with information regarding their service status, shipments made, change of address, magazine subscriptions, patron transfers, requests/reserves processed and other available services. Coordinates with network library staff in other states to ensure successful, timely transfer of patron records and information. Manages the National Library Service Leads Database system, processing data, running reports, and ensuring appropriate communication to potential patrons and interested parties. Following NLS guidelines, tracks potential patrons to ensure communication standards and Leads database management. Follows all updates and changes in NLS procedures and recommend procedural changes or updates to policies or practices, provide recommended steps and framework for implementation for workflow revision. Answers inquiries from general public, providing basic information on the library, eligibility requirements, the registration process, types of equipment and accessories available, and general WTBBL service questions; refers calls to other staff as appropriate Creates or edits initial patron readership profiles to initiate library service. Establishes service queue for new patrons based on application data or intake phone interview following WTBBL practices and procedures. Using the KLAS System, runs complex queries and reports in automated system to monitor patron service usage and active/inactive service status; maintains patron reading profile information. Performs monthly inactive patron communication via check-in postcards, calls and emails. Updates patron records based on regular KLAS queries, including restarting or suspending service. Purge suspended patron files according to NLS guidelines. Processes patron accounts for the Braille and Audio Reading Download program (BARD); supports Readers' Advisors with patron identification and equipment assignment information. Runs and analyzes reports in KLAS to provide annual patron statistics overview for director including but not limited to updating email addresses from KLAS and uploads to MailChimp campaign list; and maintains and monitors registration statistics. Acts as local expert for magazine program, tracks subscriptions, processes requests for new subscriptions and cancellations, serves as a resource for the collection. Performs circulation functions, including assignment of equipment and resolution of issues. Ensures that applications and outreach materials, deposit accounts, and borrower data is in line with federal regulations. Participates on project teams and committees, as appropriate and within the scope of the position summary and essential functions. Conducts quarterly, semiannual and annual database clean-up activities in compliance with policies and procedures of the NLS.Performs complex cataloging projects including series and name authority control work to support auto select circulation and duplication-on-demand service for patrons. Routinely provides customer feedback to supervisor to ensure the customer's voice and perspective is received and reviewed. Recommends changes and improvements to patron services practices and procedures, designs and develops training materials. Marketing and Social Media Tasks include: Designs collateral materials and publications in collaboration with Outreach Librarian and Director, to publicize and promote WTBBL.In collaboration with Outreach Librarian, develops and manages comprehensive social media guidelines and practices across WTBBL platforms. Develops social media content and campaigns in order to generate interest in, and appreciation of WTBBL and national service of libraries for the blind and print disabled. Recommends new trends and tools in social media, continuously seeking innovative ways to engage WTBBL audiences Ensures timely and accurate responses to social media inquiries and comments, maintaining positive relationships with the public and media representatives. Monitors and analyzes social media trends, audience insights, and competitor activities to optimize marketing efforts and stay ahead of industry best practices. Outreach and Public Awareness Tasks include: Collaborates with outreach team to identify and recommend materials and programs to increase awareness and usage of WTBBL services. Ensures the regular circulation of memory kits to senior facilities, and iBills to patrons. Contributes to identifying and collecting contact information for direct marketing campaigns. Provides assistance in identifying external audiences for library engagement; Assists in planning and executing targeted programs for this population. Participates in the creation and distribution of new marketing materials, and new content for the library's website and social media. Assists with statistical data entry for department regarding all outreach efforts. Helps create, update and distribute print and electronic marketing materials (e.g. brochures, flyers) promoting library programs, resources, and fee-based services. Administrative Support Tasks include: Gives WTBBL staff information on KLAS patron registration functions to resolve problems, provides WTBBL staff support in running queries in KLAS.Administers NLS/BARD book download system for WTBBL patrons, confirms eligibility, enters patrons into systems and issues passwords. Utilizes BARD administration functions to capture statistics for reporting, interpreting, and building projections for strategic planning. Assists patrons with password resets and basic troubleshooting and support with the BARD website and mobile app. Runs reports and produces monthly statistics on patron use of library materials and services. Monitors WTBBL public email account, responds to email messages or forwards to WTBBL staff person as appropriate. Queries database and produces mailing labels for publications for patrons. Miscellaneous Tasks include: Sorts and distributes the USPS mail to staff. Performs clerical functions and serves as backup for reception. May oversee opening and closing of the library facility. Other duties as assigned.

Required Qualifications: Three years' experience of full-time experience in the functional operations of a library. Ability to efficiently use a personal computer and applicable hardware and software to successfully perform the essential job functions of the position. Ability to read and write the English language.