Senior DTC Growth & CRO Manager

Central Garden & Pet is seeking a Senior DTC Manager to drive the Best Bully Sticks direct‑to‑consumer business. This on‑site role will oversee merchandising, UX, CRO, and data‑driven optimization across BBS.com, reporting to the SVP, Digital Marketing & E‑Commerce. Candidates should have 7–10 years in DTC with deep Shopify experience and cross‑functional collaboration. The position emphasizes CRO leadership, content management, and performance analytics in a fast‑paced environment with