Head of TikTok Shop

The Role: We’re hiring a Head of TikTok Shop to build our creator army and bring the channel fully in-house. TikTok Shop is an early channel for us, and you’ll take it from where it is today to one of our biggest channels. You’ll grow a community of thousands of creators who love the product, turn every launch into a moment on the platform, and build and lead our TikTok Shop team. You’ll report directly to the CEO, own the strategy, and have a clear path to VP.

What You’ll Do: Creators and affiliates: Recruit, activate, and retain creators at scale through sampling, commissions, incentives, and VIP programs. Launches and campaigns: Plan new product launches, Super Brand Days, flash deals, and mega sales that take over the feed. LIVE shopping: Build and run a recurring LIVE program. Shop growth: Own GMV, forecasting, pricing, promotions, and inventory planning in Seller Center. Paid: Partner with the ads team to scale winning creator content through GMV Max and Spark Ads.

Team: Build and lead the shop and affiliate team, plus the systems and reporting behind it. What You BringHands-on experience scaling a US brand’s TikTok Shop from early stage to $500K+ in monthly GMV.A strong track record building affiliate and creator programs. LIVE shopping experience. A love of creators and a feel for content that converts. Comfort with numbers and the ability to move fast and independently. Experience leading a team. Health, wellness, beauty, or CPG experience is a plus.