Our client, a well-established manufacturing firm, is seeking a Senior Marketing Manager to lead digital strategy and automation across a diverse product portfolio. Submit your CV and any additional required information after you have read this description by clicking on the application button.
Responsibilities:- Develop and execute digital marketing and marketing operations strategy, including budgets, roadmaps, and vendor management
- Oversee website performance, user experience, conversion optimization, SEO, and emerging AI search strategies
- Manage marketing technology platforms, integrations, and automation
- Develop AI-powered workflows to scale content creation and streamline marketing processes
- Build performance dashboards, define KPIs, and deliver actionable insights to leadership
- Improve marketing data infrastructure and the distribution of product content and sales materials
- Lead team workflows, document processes, and identify opportunities to improve efficiency and output
Qualifications:- Bachelor’s degree in Marketing, Business, Operations, or a related field, or equivalent experience 5+ years of experience in xhqgsiq digital marketing, preferably within consumer products, manufacturing, or a multi-brand business
- Experience owning digital strategy, website/CMS platforms, SEO, and marketing automation
- Experience managing agency/vendor relationships and leading/mentoring team members
- Strong analytical, project management, and cross-functional communication skills
