Sourcing Strategy Manager, New Concepts (Product Development)

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz. We are seeking an experienced Sourcing Strategy Manager to join our New Concepts team. In this role, you will be responsible for developing and executing end-to-end sourcing strategies for finished goods — from initial product concept through supplier selection, commercialization, and in-market performance. You will lead the sourcing of third-party manufactured products, owning the full lifecycle from co-manufacturer qualification to supplier portfolio governance. You will play a leading role in driving finished goods innovation — identifying, qualifying, and commercializing new products with co-manufacturers and third-party producers — while building a supplier network that delivers on cost, quality, reliability, and scale. You will have key responsibilities over finished goods SKU ideation and onboarding, co-manufacturer selection and qualification, supplier relationship management, price negotiations and contract management, capacity planning, and end-to-end strategic sourcing — while continuously raising the bar on supplier performance and portfolio governance. In this role, you will help drive the strategy and framework for how the business interacts with its supplier base and have a direct stake in affecting bottom-line profitability. What you will own… Supplier & Network Strategy Develop and execute sourcing strategies for finished goods categories that align with company growth objectives, innovation priorities, and financial targets — owning the strategy from brief to in-market delivery. Build and optimize a scalable co-manufacturer and third-party supplier network, identifying operational capability gaps, qualifying new partners, and proposing risk mitigation plans before they become supply failures. Apply deep industry knowledge to design and manage supplier segmentation frameworks, Supplier Business Reviews, and performance governance that drive measurable improvements in quality, service, and cost competitiveness across the finished goods portfolio. Innovation & New Product Commercialization Partner closely with Product, Culinary, Operations, FSQA, and Commercial teams to translate new product concepts into sourced, qualified, manufacturable finished goods — bridging culinary vision and operational reality. Own the end-to-end finished goods sourcing process for new product development — from co-manufacturer identification, RFP, and qualification through pilot runs, FSQA sign-off, commercial negotiation, and successful first-ship commercialization. Balance customer experience, operational complexity, food safety requirements, and total cost of ownership when onboarding new finished goods SKUs and co-manufacturing partners. Financial Performance & Cost Leadership Manage individual sourcing contributions to annual business planning and team financial targets. Implement cost optimization initiatives and execute supplier negotiations to improve margins. Lead commercial negotiations and contract management for mid to high value agreements, balancing financial savings with long-term supplier partnerships. Supply Chain Resilience & Risk Management Execute proactive risk management and supply continuity strategies across assigned finished goods suppliers and co-manufacturing partners — including dual-sourcing, capacity contingency planning, and exit sequencing. Hold suppliers accountable through established performance metrics, service level agreements, and corrective action programs. Proactively manage and resolve day-to-day operational, quality and supply conflicts as they arise. Process Excellence & Data Analytics Drive iterations and continuous improvement of sourcing processes, supplier onboarding frameworks, and category management guidelines of a team level. Leverage data and analytics to build data driven solutions and inform strategic decision making. How you will work… Autonomous Execution & Strategic Thinking Work highly autonomously to manage the scope, timeline, and execution of both short- and long-term strategic sourcing projects. Connect Daily sourcing decisions and negotiations to broader department strategies and corporate objectives. Manage uncertainty independently by developing successful, actionable solutions to complex problems. Cross-Functional Collaboration & Influence Successfully manage interactions with stakeholders across Product, Operations, Finance, Legal and FSQA. Influence project outcomes and decisions without direct authority by leveraging data, business insight, and strong relationships. Individual Contribution & Mentorship Act as a recognized subject matter expert within your respective category. Proactively take ownership of your career path and dedicate time to mentoring and coaching more junior team members. Critically challenge the outcome of other team members work for technical soundness and provide constructive feedback. Success in this role looks like… Autonomous Project Delivery: Short- and long-term sourcing project and product launches are executed on time, within scope, and with minimal supervision. Network & Supplier Optimization: Assigned third party manufacturers consistently meet quality, service, and cost metrics through proactive performance management. Value Creation: Sourcing driven financial targets, margin improvement goals, and cost optimization metrics are successfully achieved. Process Iteration: Sourcing standards, tools, and workflows are continuously challenged, updated, and improved on a team level. Strong Alignment: Fruitful, collaborative relationships are maintained with stakeholders, accelerating cross functional decision making. At a Minimum, You Have… 4+ years of relevant experience in strategic sourcing, category management, or supply chain operations — with direct experience sourcing finished goods, managing co-manufacturers, or commercializing new products through third-party manufacturing partners in the food or consumer goods industry. An undergraduate degree, preferably in supply chain, business, engineering, or a related field (or equivalent relevant experience). Fluency in Google Suite applications (especially Google Sheets). A track record of successfully leading large initiatives and sourcing events through strategic sourcing processes. Experience with high value contract negotiations. Flexibility to travel as needed (up to 20%), with destinations determined by business need. We are seeking an experienced Sourcing Manager to join our Procurement team. In this role, you will be responsible for developing and executing sourcing strategies to improve our cost structure, the quality of our products, and the reliability of our supply chain. You will play a leading role in supporting innovation through new product development and the management of Third-Party Production products and vendors. You will have key responsibilities over SKU ideation and onboarding, vendor selection and relationships, price negotiations and contract management, capacity planning, end-to-end strategic sourcing processes, and budgetary planning—while continuously improving our end-to-end sourcing operations. In this role, you will help drive the strategy and framework for how the business interacts with its supplier base and have a direct stake in affecting bottom-line profitability. What you will own… Supplier & Network Strategy Execute defined sourcing strategies that align with company growth objectives, innovation priorities, and financial targets. Support the optimization of a scalable third-party manufacturing and supplier network, identifying operational capability gaps and proposing mitigation plans. Apply industry knowledge to manage supplier segmentations and performance frameworks that drive improvements in quality, service, and cost competitiveness. Innovation & New Product Commercialization Partner closely with Product, Culinary, Operations, and Commercial teams to unlock supplier and manufacturing capabilities for new concepts. Own the execution of the strategic sourcing process for new product development from initial concept through successful commercialization. Balance customer experience, operational complexity, and profitability when onboarding new SKUs and suppliers. Financial Performance & Cost Leadership Manage individual sourcing contributions to annual business planning and team financial targets. Implement cost optimization initiatives and execute supplier negotiations to improve margins. Lead commercial negotiations and contract management for mid to high value agreements, balancing financial savings with long-term supplier partnerships. Supply Chain Resilience & Risk Management Execute proactive risk management and supply continuity strategies across assigned suppliers and manufacturing partners. Hold suppliers accountable through established performance metrics, service level agreements, and corrective action programs. Proactively manage and resolve day-to-day operational, quality and supply conflicts as they arise. Process Excellence & Data Analytics Drive iterations and continuous improvement of sourcing processes, supplier onboarding frameworks, and category management guidelines of a team level. Leverage data and analytics to build data driven solutions and inform strategic decision making. How you will work… Autonomous Execution & Strategic Thinking Work highly autonomously to manage the scope, timeline, and execution of both short- and long-term strategic sourcing projects. Connect Daily sourcing decisions and negotiations to broader department strategies and corporate objectives. Manage uncertainty independently by developing successful, actionable solutions to complex problems. Cross-Functional Collaboration & Influence Successfully manage interactions with stakeholders across Product, Operations, Finance, Legal and FSQA. Influence project outcomes and decisions without direct authority by leveraging data, business insight, and strong relationships. Individual Contribution & Mentorship Act as a recognized subject matter expert within your respective category. Proactively take ownership of your career path and dedicate time to mentoring and coaching more junior team members. Critically challenge the outcome of other team members work for technical soundness and provide constructive feedback. Success in this role looks like… Autonomous Project Delivery: Short- and long-term sourcing project and product launches are executed on time, within scope, and with minimal supervision. Network & Supplier Optimization: Assigned third party manufacturers consistently meet quality, service, and cost metrics through proactive performance management. Value Creation: Sourcing driven financial targets, margin improvement goals, and cost optimization metrics are successfully achieved. Process Iteration: Sourcing standards, tools, and workflows are continuously challenged, updated, and improved on a team level. Strong Alignment: Fruitful, collaborative relationships are maintained with stakeholders, accelerating cross functional decision making. At a Minimum, You Have… 4+ years of relevant experience working in supply chain operations, strategic sourcing, or procurement—ideally within the food or third-party manufacturing industry; or equivalent experience in operations strategy-focused management consulting An undergraduate degree, preferably in supply chain, business, engineering, or a related field (or equivalent relevant experience) Fluency in Google Suite applications (especially Google Sheets) A track record of successfully leading large initiatives and sourcing events through strategic sourcing processes Experience with high value contract negotiations Flexibility to travel as needed (up to 20%), with destinations determined by business need You’ll get… Competitive Salary & 401k company match that vests immediately upon participation Generous parental leave of 16 weeks & PTO policy $0 monthly premium and other flexible health plans 85% discount on your subscription to HelloFresh (as well as other product initiatives) Employee Resource Groups Collaborative, dynamic work environment within a fast-paced, mission-driven company This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. New York Pay Range$102,000—$138,000 USDColorado Pay Range$95,000—$129,000 USDAbout HelloFresh We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work! At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities. We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form. To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn. HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: Europe: EUaccommodations@hellofresh.com