VP, DTC Growth & Digital Marketing

Local Boy Outfitters is seeking a Vice President of Ecommerce & Digital Marketing to lead the DTC P&L and drive growth for a multi-category apparel brand rooted in Southern culture. You'll own the site, marketing spend, agency partnerships, and the digital/brand teams, with direct access to the CEO and an equity stake. You will build measurement, retention, and an influencer channel, while integrating AI to optimize content and performance.