Direct Response Copywriter - VSLs, UGC & Video Ad Scripts
8 limbs creativeSaint Paul, MN
Direct Response Copywriter - VSLs, UGC & Video Ad Scripts
8 limbs creativeSaint Paul, MNSenior L5
Writers and AuthorsMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions Managers
APPLY NOW (opens in a new tab)About 8 Limbs Creative8 Limbs Creative is a performance-driven marketing agency that works exclusively with law firms and attorneys. We develop and execute marketing campaigns designed to generate qualified leads, signed cases, and measurable business results. Our work is built around performance. We create marketing assets that capture attention, connect with the right audience, and drive meaningful action for our clients.
The Role:
- We're looking for a Direct Response Copywriter who specializes in video - VSLs, UGC scripts, and short-form video ad scripts for paid social.
- This is a video-first writing role. The majority of your work will be scripts that get produced and run as ads on Meta, with some work on YouTube. You'll work closely with our media buyers and video editors to develop new angles, analyze what's converting, and write the next round of tests.
- If you've been writing direct response for a while and can hold a viewer's attention past the first three seconds, we want to talk to you.
- What You'll Be Writing
- We're being specific here because "copywriter" means very different things to different people. Here's exactly what this role produces:
- Primary - this is most of the work:
- Short-form video ad scripts (15-60 seconds) for Meta and TikTokUGC scripts - testimonial-style, talking-head, and problem/solution formats written for creators to performVSL scripts (3-20 minutes) for lead-generation funnels
- Hooks - written in volume for structured testing, not one at a time
- Secondary - supporting work:
- Static ad copy, headlines, and primary text
- Landing page headlines and body copy that match the ad's promise
- Not part of this role:
- Email sequences and nurture campaigns
- Webinar scripts
- Long-form sales pagesSEO articles, blog posts, or informational content
What You'll Do:
Write video ad creative. Produce the scripts above on a consistent cadence across our client roster.
Research and develop creative angles. Study client practice areas, target audiences, pain points, objections, and motivations to develop messaging that lands.
Analyze winning ads. Review top-performing campaigns and competitor creative to identify patterns and build new testing opportunities.
Improve underperforming creative. Work with the media buying team to diagnose whether the issue is the hook, the offer, the angle, or the audience - then rewrite accordingly.
Develop structured creative tests. Partner with media buyers to test hooks, angles, formats, and messaging variations systematically.
Brief the creative team. Give clear direction and shootable scripts to video editors and designers.
What You NeedMust-Have Qualifications
At least 2 years writing direct response copy for paid advertising, particularly Meta AdsDemonstrated experience writing video scripts - VSLs, UGC, or short-form video ads (this is the core of the role, not a bonus)A portfolio of scripts or ad copy that ran in live campaigns with actual spend behind them
Ability to explain the strategy behind your creative decisions and speak to campaign performance
Strong grasp of direct response fundamentals: hooks, offers, audience awareness, objection handling, and calls to action
Familiarity with paid advertising metrics - CPL, CTR, hook rate, thumb-stop rate, ROASExcellent written English with a natural ear for how people actually speak on camera
Ability to work Eastern Time business hours with a reliable remote setup
Preferred Qualifications:
- Experience writing for law firms, personal injury, or other legal practice areas
- Experience in other high-ticket lead-generation industries such as home services or healthcare
- Landing page copywriting and conversion rate optimization (CRO) experience
- Familiarity with GoHighLevel, Meta Ads Manager, and similar tools
- Experience collaborating with media buyers, video editors, and designers in an agency environment
- What We're Not Looking ForTo save everyone time, this role likely isn't a fit if your experience is primarily:
- Brand storytelling or editorial writing without direct response experienceSEO articles, blog posts, or long-form informational content
- Social media captions and community management
- Creative strategy or direction without hands-on writing
- Writing ad copy without understanding how it ties to campaign performance
How to Apply:
- Please submit all three of the following:
- Updated resume - highlighting your copywriting and paid advertising experience
- Portfolio - at least three video scripts or ads you wrote that ran in live paid campaigns, with performance results where available and a brief note on the strategy behind each
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Level
Senior L5
Location
Saint Paul, MN
Occupation
Writers and Authors
Industry
Advertising Agencies
Posted
2 days ago