Social Media Manager

Responsibilities include: Develop and execute a global social media strategy to strengthen brand awareness, expand audience reach, and drive engagement across key platforms, particularly LinkedIn. Create compelling social media content, including copy, graphics, and video, translating complex legal and business topics into engaging, accessible messaging. Manage the global social media editorial calendar, coordinating content around thought leadership, firm initiatives, events, media coverage, and publications. Collaborate with attorneys, Business Development, Communications, and Design teams to develop cohesive social media campaigns and maintain consistent branding across platforms. Advise attorneys on their social media presence, providing content support, training, and guidance on best practices. Establish KPIs, analyze campaign performance, and provide recommendations to senior leadership; leverage analytics, AI tools, and paid social strategies to optimize engagement.

Qualifications include: 8+ years of social media, digital marketing, or communications experience in a law firm environment. Expertise across major social media platforms, particularly LinkedIn, with strong knowledge of algorithms, paid advertising tools, and emerging digital trends. Exceptional writing, editing, and visual storytelling skills, with the ability to simplify complex subject matter for diverse audiences. Demonstrated success developing social media strategies that align with business objectives, strengthen brand positioning, and drive measurable results. Strong analytical skills with experience tracking performance metrics, interpreting engagement data, and optimizing content strategies. Excellent project management, communication, and interpersonal skills, with the ability to collaborate with senior stakeholders and manage competing priorities across global teams.

Salary: $140k-$180k