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Email Marketing Specialist/Automation (Salesforce Cloud)

pri technologyNew York, NYSenior L5

$70/hr

Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions Managers
Marketing Consulting ServicesOther Services Related to AdvertisingAdvertising Agencies
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I have a Marketing and Automation Manager role open for one of our enterprise level clients in Hudson Yards, NY. I am looking for someone with Salesforce Marketing Cloud expertise to lead the strategy, execution, and optimization of email marketing programs. This role is a Right to Hire. It is $70/hr W2 or $80/hr if you have your own LLC/S-Corp.
Responsibilities:
  • Build and deploy email marketing campaigns across a variety of audiences, products, and platforms in support of business objectives.
  • Manage email campaigns in Salesforce Marketing Cloud, including setup, testing, deployment, and reporting.
  • Design, build, and optimize customer lifecycle journeys using Journey Builder, Automation Studio, and Contact Builder.
  • Create and maintain audience segments using SQL Query Activities, Filter Activities, and Data Extensions.
  • Develop triggered communications based on customer behaviors, CRM events, and business rules.
  • Leverage dynamic content, personalization, decision splits, and audience targeting to deliver relevant customer experiences.
  • Understand Einstein capabilities and best practices for using it for journey sends
  • Partner with stakeholders and serve as an internal consultant on email marketing best practices.
  • Collaborate across marketing teams to optimize email content, scheduling, deployment, and automation.
  • Think strategically to prioritize projects and execute email marketing campaigns that support short- and long-term goals.
  • Establish email marketing best practices and support automation strategies that improve channel performance and efficiency.
  • Practice best in class QA. Follow and improve internal processes and execute with strong attention to detail.
  • Provide clear campaign results against goals and relevant benchmarks.
  • Assess email performance and make recommendations for improvement.
Qualifications:
  • A minimum of 5 years of B2B or B2C email marketing experience.
  • Experience working with email marketing and marketing automation platforms, including Salesforce Marketing Cloud (preference for also having Pardot experience).Experience managing stakeholders or clients internally or in an agency environment.
  • The ability to work independently and collaboratively in a fast-paced, changing environment while managing multiple priorities and deadlines.
  • The ability to think critically and make optimization decisions based on data and analytics.
  • A demonstrated understanding of email marketing best practices, testing, data analysis, reporting, deliverability, and compliance.
  • Excellent verbal and written communication skills, with the ability to present to technical and non-technical audiences.
  • A willingness to roll up your sleeves to get things done.
  • Experience with Microsoft Office, including Excel, Word, and PowerPoint.
  • Bachelor's degree or equivalent work experience.
  • Reporting Relationships:
  • As our Email Marketing Manager, you will report to our Email & Marketing Automation Lead, who reports to our Head of Channels.
Lori Sklarski: Senior Technical Recruiter, PRI TechnologyLori.sklarski@pritechnology.comDirect:(973)-354-2797
Office: 973.732.5454 x27Cell: 973.432.9968www.pritechnology.comwww.pritechnology.com

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Level

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Salary

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Location

New York, NY

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Industry

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Posted

9 days ago

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