Our work informs teams at every level of the company and drives key roadmap decisions. We partner with Product Design, Product Management, Data Science, and Engineering, as well as business and marketing teams, to get deep insights about our customer's behaviors and attitudes, translating them into actionable recommendations across the company. We think big about new areas, test developing concepts, and evaluate products and services once they’ve rolled out. We are looking for a Head of Product Research to lead a high-impact, mixed-method research practice spanning UX Research and Quantitative Market Research (QMR) at a pivotal moment in the company's evolution. In this role, you will build and lead a research function that generates actionable understanding of our users and their unmet needs, partnering across Product, Design, Engineering, and go-to-market teams to ensure insights are heard, applied, and reflected in strategic decisions. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What You’ll Achieve Define and own the research agenda mapped to our highest-priority product and business questions, setting the standard for how insights translate into decisions from framing through synthesis, storytelling, and follow-through. Champion a mixed-method approach—selecting qualitative, quantitative, or combined methods based on the strategic question—and serve as a thought partner to Design, Product, Data Science, and Engineering leadership. Lead and unify a combined UX Research and Quantitative Market Research (QMR) function, ensuring coordinated methodology and a holistic view of user and market insight. Hire, develop, and retain a high-performing team across experience levels, cultivating a culture of craft, curiosity, accountability, and mentorship. Lead the adoption and operational guidelines of modern AI tools to increase research velocity and coverage without sacrificing rigor. Own the strategy and facilitation of our Beta program to build structured design partnerships with key customers that foster actionable feedback and co-development. Define and maintain a company-wide usability framework embedded into the development process to ensure quality is continuously assessed. Build scalable research operations across tooling, panel management, knowledge management, and recruitment infrastructure to prioritize resources effectively.
About You:
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
Proven experience leading and scaling user research teams in a complex product environment, with deep expertise in qualitative and quantitative mixed-method research.
Demonstrated track record of connecting user and market insights directly to product strategy, roadmap decisions, and business outcomes.
Background navigating complex B2B or B2B2C contexts with multiple user types and cross-functional stakeholder audiences.
Strong executive presence with an ability to distill complex findings into clear, compelling narratives for cross-functional leadership.
Proven ability to build operational infrastructure, recruitment frameworks, and team structures from the ground up.
Familiarity with AI tools and their evolving role within product landscapes and research methodologies.
At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission.
What We’ll Offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $350,000-$425,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: Mental health, wellness & fitness benefits Career coaching & support Inclusive family building benefits Long-term savings or retirement plans In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
About Us:
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. Join Asana’s Talent Network
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