Collecting information
Organizing data
Summary: The Senior Vice President (SVP) of Paid Media is a strategic leadership role responsible for developing and executing a comprehensive global paid media strategy that aligns with the company's overall marketing objectives.. The SVP will lead a team of paid media specialists and oversee all aspects of paid media campaigns, including planning, execution, optimization, and reporting across various channels such as paid search, paid social, and other emerging paid media platforms.. Develop and execute a global paid media strategy that aligns with the company's overall marketing objectives, including identifying target audiences, setting campaign objectives, selecting appropriate channels, and developing budgets.. Oversee the planning, implementation, and optimization of paid search campaigns.. Develop and optimize paid campaigns across various social platforms (Facebook, Instagram, TikTok, Snapchat, YouTube, Pinterest, etc
Since 1971 VDC Research Group has been a trusted B2B technology market intelligence and consulting firm, providing deep insights and actionable strategies to vendors, technology decision-makers, and investors worldwide.. We’re looking for Market Research Associates and Analysts to join our team in Southborough, MA. In this role, you’ll support our core research practices, which include AutoID & Data Capture, Enterprise Mobility & Connected Devices, IoT & Embedded Technology, and Industrial Automation & Sensors.. Content Development & Thought Leadership. Represent our insights at industry events, client meetings, and through traditional and digital media. Experience in both qualitative and quantitative research methods
Hybrid: For those who prefer a balance between office and remote work, we offer a hybrid model. Use Google Analytics and Google Ads to review clients' web traffic, pitch strategic campaigns and report on progress. Campaigns include all aspects of paid search, website maintenance, social media and online reputation. Work with the Creative and Content teams to consistently improve client websites for optimal success and to better serve overall digital strategy. 2-plus years' experience building multi-faceted digital marketing campaigns, including SEO, SEM, PPC, Social and email marketing services
We are seeking a hands-on, data-driven Director of Digital Marketing to lead our digital strategy and performance marketing efforts across the East Coast.. Develop and manage highly targeted B2B digital campaigns across paid search, paid social, programmatic, SEO, and email marketing.. Partner with sales and regional marketing teams to align digital strategy with business development goals.. Proven success developing and executing multi-channel digital marketing campaigns for commercial construction, industrial maintenance, or related B2B services.. Deep expertise in Google Ads, LinkedIn Ads, SEO/SEM, HubSpot, GA4, and CRM/MAP tools.
The Associate Director of Marketing for Discretionary Private Investing will be a critical member of both the strategic marketing and discretionary private investment teams at Cambridge Associates. The Associate Director will contribute to and collaborate with other team members on the creation and use of marketing campaigns; cultivation and oversight of external exposure opportunities such as Cambridge Associates events and industry conferences; digital marketing efforts related to private investing; and analysis of discretionary private investment marketing content and campaign effectiveness. Closely collaborate with other marketing colleague(s) on marketing activities including external communications, conferences, events, digital strategies, campaigns, and public relations. Contribute to the curation of private investments-related content on Cambridge Associates' public website as well as in digital promotion strategies and campaigns (email campaigns, paid search strategies, LinkedIn advertising, etc.. Knowledge of private investing, and of capital markets and investment management principles, including an understanding of the investment industry, distribution channels, and investment vehicles.
This position would be situated on My-Take’s customer success team that serves clients who use the My-Take proprietary insight community platform in either a DIY or Hybrid (shared research services) capacity.. With strong performance, the Customer Success Associate will be expected to gradually take on more direct client/account management responsibilities.. 1-2 years of Market Research/Insights experience or recent graduate with relevant intern/co-op experience. Experience with survey platforms, SPSS, and front-end web development a plus. Fully remote work may be considered for exceptional out-of-state candidates.
The Digital Marketing Senior Manager will be responsible for the overall management and optimization of amfam.com. You will lead cross-functional teams to enhance website performance, develop and implement site strategies, and create a robust content strategy. Digital Strategy: You will develop and implement strategies to drive online sales, improve conversion rates, and enhance customer engagement. Content Strategy: You will create and execute a comprehensive content strategy that aligns with brand messaging and business objectives, ensuring content is relevant, engaging, and optimized for SEO. Personalization: You will utilize Salesforce Marketing Cloud and other marketing tools to create personalized customer experiences, leveraging data and analytics to inform strategies. Technical Skills: Proficiency in Salesforce Marketing Cloud, Google Analytics, SEO tools, and other digital marketing platforms.
The Associate Director will be responsible for delivering commercial insights to inform strategic choices and commercialization decisions in North America (primarily US) Type 1 Diabetes (T1D) and Kidney business units. As an integral member of the North America Commercial Brand Teams, and a partner to the Global Commercial Brand Teams, the Associate Director will maintain a pulse on critical business questions, and will work closely with Global and International Market Research counterparts, to formulate and execute an insights plan (involving either primary market research and/or data analytics) to answer them. Deep understanding of the biopharma commercialization process; experience with go-to-market approaches and launch planning.. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more. On-Site: work five days per week on-site with ad hoc flexibility.
Ensure marketing data privacy compliance, implementing governance frameworks for GDPR and CCPA where applicable. Proficiency in data visualization platforms (Tableau, Power BI). Hands-on experience managing marketing automation platforms: Salesforce Account Engagement (Pardot). We provide top-of-the-line benefits including health, dental, vision, 401K, LTD, STD, Life Insurance, EAP, HRA and more.. We are fully remote enabled and embrace the evolving definition of the workplace.
In this pivotal role, you will own the digital strategy across all channels, with a particular focus on scaling website performance, growing our database, and CRM initiatives.. Develop and execute a comprehensive digital marketing strategy that is focused on scaling customer acquisition, expanding the customer database, and driving revenue growth.. Oversee CRM strategy, leveraging data analysis to optimize customer journeys across the funnel, focusing on segmentation, automation, and performance optimization.. Proven success in developing and executing CRM and database marketing strategies to grow and engage customer bases.. We're always on the lookout for people with drive, creativity, empathy, and what we like to call 'fingerspitzengefuhl' (German for 'keeping one's finger on the pulse'), to help us continue our journey: to transform lives, and yes, make the world a better place.
Main Responsibilities: This role will work in the Sanofi Specialty Care Global Business Unit and will be a key member of the Tolebrutinib Global Marketing Leadership Team. This role will participate in the development and execution of the overall tolebrutinib brand strategy.. Key Responsibilities include the following: Overall Brand Strategy and Tactics Partner with the Global Brand Team (GBT) and the HCP/Patient Global Marketing Teams to support the development of the brand strategy.. Lead and oversee the implementation of innovative digital content strategies, content editorial plan and content localization to enable customer engagement and create positive value impact on the business.. About You Basic Qualifications Bachelor's degree in life sciences, marketing or business (MBA or Master’s Degree Preferred) 8-10 years pharma/biotech industry experience and 5+ years in product marketing Digital Marketing expertise: content sourcing & mapping per personas, support in the identification & development of customer journeys & disruptive omnichannel marketing campaigns.. Watch our and check out our Diversity Equity and Inclusion actions at !
Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done.. The Consumer Insights & Strategic Planning Associate Manager plays a key role in the development and execution of Ocean Spray’s brand strategy by supporting key stakeholders through the insight discovery and validation process.. Consumer research working across a range of methodologies (quant & qual). Bright Horizons Family Solutions – Back-up care, tutoring, etc.. Grower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
Sr. Manager of Paid Media Location: Boston MA, Newburyport MA, Denver CO (Hybrid: In office Mon-Thurs, Remote – Fri) Matter is an independent and thriving brand elevation agency unifying PR, creative services, and marketing.. At Matter, we prioritize employee diversity, equity and inclusion and value everyone’s unique story.. Competitive salaries, and lots of room for long-term growth and development Top notch health, dental, and vision plans Extensive and ever-growing programs for diversity, equity and inclusion, plus a variety of specialized employee resource groups, diversity focused events and initiatives, and more.. Paid volunteer time through our Helping Hands program.. bonus for each referral we hire) Lots of other stellar benefits like a 401K program, pet insurance, FSA and Dependent care plans, paid parental leave, and so much more.
You will leverage a combination of SEO, email marketing, and paid media strategies to achieve our lead generation and revenue objectives.. The ideal candidate is a T-shaped marketer with experience in demand generation, growth experiments, and marketing tech.. What you'll be doing:Channel ManagementOversee the management of budget and execution for the following channels: Paid Media including paid social, paid search, video, display etc.. Learning & Development: We provide growth opportunities through training, coaching, mentorship programs, and workshops.. Co-op team members are not eligible for company benefits.
Description & SummaryAt PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives.. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.. Working in this area, you will develop and execute the strategy and business plan, focus on market penetration and revenue growth, and identify opportunities for solution development and industry alignment.. Your ability to develop and sustain high performing, diverse, and inclusive teams, and your commitment to excellence, contributes to the success of our Firm. Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: Craft and convey clear, impactful and engaging messages that tell a holistic story.. As a Senior Manager you can lead large projects, innovate processes, and maintain operational excellence while interacting with clients at a senior level to drive project success.
Job description Digital Marketing Manager - Shopify Plus My client is seeking a dedicated Digital Marketing Manager to oversee all aspects of their marketing efforts to drive profitable growth and elevate brand image.. They're looking for a strategic thinker, compassionate leader, and data driven marketer who's top priority are customers and their experiences with their products.. Responsibilities : Marketing Calendar: Develop and manage the annual marketing calendar, including product launches, promo periods, etc.. Budget and P&L: Manage the e-commerce and digital marketing budget, develop forecasts, monitor financial performance, and make adjustments to meet or exceed targets.. Who You Are: 5+ years of e-commerce and omnichannel growth marketing experience Extensive experience with e-commerce platforms and tools (specifically: Shopify Plus, Klaviyo, Postscript, Amazon, etc.)
You’ll work closely with the IMAX and Content teams to turn Criteo’s extraordinary commerce dataset into market-facing insights.. The position combines traditional technical data analytics work, including the use of SQL, Excel, Hive, R/Python, with the “softer” part of data science storytelling with data.. Understand how Criteo creates data across various data stores (Vertica / Hive / Presto).. Liaise with other teams as needed, including non-IMAX Analytics, Product Marketing, Sales, and Account Strategy. Knowledge of business intelligence tools: Excel / Tableau / Looker a plus
Join Takeda as the Senior Director of Consumer Marketing where you will be a champion of Takeda’s culture and values while leading the overall strategic direction and performance management for a new product launch.. Lead strategy and execution of direct to consumer (DTC) advertising for disease education, brand awareness, acquisition, and conversion initiatives through a variety of channels which may include customer relationship management (CRM), direct marketing, in-office, print, search engine marketing (SEM), digital media, mobile, and broadcast TV.. Partner with Analytics & Insights to distill insights, validate business opportunities, and optimize omni-channel marketing mix for patient, balancing investment and monitoring return on investment (ROI) of individual tactics.. Consumer marketing experience with experience in media, including digital marketing, with the ideal candidate having broadcast and media planning leadership experience.. Public/Media Relations – Ability to direct public relations policies to develop public interest and understanding towards Takeda
Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity. Create, optimize, and evolve marketing strategies to acquire net-new suppliers to enter the funnel and advertise on Thomas or list their business.. Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI. Leverage software tools (HubSpot, Tableau, Salesforce, Excel, PowerPoint, etc) to inform a data-driven approach in all that we do.. Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents),Looker
The Senior Analyst, Data Science brings advanced analytical skills and data expertise to the organization, enabling Mediahub to leverage data-driven insights, optimize campaign performance, measure ROI, understand the target audience, and help clients stay ahead of industry trends.. This role will be exposed to offline and online advertising, consumer insights, survey analysis, and market/audience segmentation.. Must have advanced knowledge and application of data extraction and statistical software such as SAS, R, Python, SQL, Microsoft Excel, and/ or others.. 1-3 years of work experience in a professional services environment: management consulting, market research, advertising, statistical modeling or interactive/technology consulting.. 1-3 years of advanced statistical analysis in a marketing/advertising environment, including but not limited to cluster analysis, media mix modeling and optimization, predictive analytics, and experimental design.