Collecting information
Organizing data
Brand Scorecard Development: Design and manage a comprehensive Brand Scorecard or Brand Index that synthesizes survey data with behavioral & site data to track brand health over time. Analyze the interplay between Upper Funnel (TV, CTV, Audio, OOH) and Lower Funnel (Search, Social, Affiliate) media
This individual will leverage competitive insights to inform product development, guide fund prioritization, and partner with product management and sales teams to optimize how our products are positioned in the marketplace. Support critical management decision making through custom analysis and tho
A key focus of this role is leveraging market research and data-driven insights to inform strategic decision-making, particularly within healthcare, life sciences, and related industries. Experience translating market research findings into strategic business recommendations. What You'll Do: Strateg