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Overall Digital Strategy Management – Alignment with Oversight of the Digital Team, External & Internal Digital Client Relations (ownerships, VG operations team, & VG support departments), Training & Mentorship, Budgeting & Financial Collaboration, Vendor Relations, Digital Performance Analysis, and Brainstorming New Products/Services for GREENWORKS Studio.. Reports to SVP GWS. Direct Reports include Digital Marketing Manager, Reputation Manager, Website Manager, and any new hire growth positions.. Develop digital marketing analysis for individual properties, regional campaign initiatives, and recruiting efforts, including Financial Estimates, Repositioning Strategies, Lease-Up Strategies, and Presentation Materials.. Assist in preparing the annual GWS budget alongside SVP and Senior Director of Operations, analyze variances, and initiate corrective actions.. Interface with outside clients and RSMDs to convey GREENWORKS Studio services, matching offerings to client assets during RFP processes and ongoing projects.
You’ll be fluent in market dynamics, brand strategy, product marketing and strategic planning.. Lead efforts to drive customer acquisition through integrated marketing campaigns, including digital marketing, product marketing, brand and performance advertising, content marketing, email marketing, events and partnerships. Demonstrated expertise in brand management, customer acquisition, product marketing, digital marketing, and marketing analytics, with a deep understanding of best practices and emerging trends. Experience using project management systems like Azure DevOps, Monday.com, Jira, ServiceNow, WorkFront, etc.. Proficiency in Microsoft Suite, Lucid, Confluence, PowerBI, Amplitude or similar tools
Reports To: Interim CMO & Co-Founder. We’re hiring a Marketing Analytics Manager to own and evolve our data-driven marketing strategy in a high-growth, multi-location consumer brand.. This newly created role is ideal for a strategic, hands-on analyst with a strong grasp of customer behavior, loyalty marketing, and digital media analytics.. Support implementation and optimization of our new CDP (Bikky) and POS systems. Collaborative mindset with a history of cross-functional partnership (Marketing, Ops, Finance)