Collecting information
Organizing data
Partner with Strategic Growth leads to guide marketing strategy evolution, maintain an aligned priorities calendar across brands, and clarify expectations for support and messaging. Support the development of integrated marketing narratives in collaboration with CMI, Analytics, and Marketing Science teams. 7+ years of experience in marketing strategy, media planning, business operations, or a related field.. Strong analytical and storytelling skills, with the ability to turn data into actionable insights.. Get notified about new Senior Manager Marketing Strategy jobs in Santa Monica, CA.
Oversee the planning, execution, and optimization of digital activations across Meta, Google, Amazon, TikTok, and retail platforms like Walmart Connect and Aisle.. Oversee all ecommerce activities, including DTC websites (Shopify), Amazon, and emerging marketplace channels.. Oversee DTC ecommerce (Shopify) website builds, optimizing UX/UI, PDP/PLP layout, merchandising, and promotions.. Expertise in Amazon Seller Central, Walmart Connect, Shopify, Klaviyo, Meta/Google/TikTok Ads, and analytics tools like GA4. Knowledge of emerging platforms like TikTok Shop, Instagram Shop, and other social commerce tools.
PLEASE NOTE: Candidates must be local to or willing to relocate to Calabasas as we operate on a hybrid work model consisting of three days in office per week (Monday, Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday). Lead data engineering efforts that manage taxonomy of the website and mobile app events to ensure both completeness and accuracy of digital reporting.. Be the in-house expert in marketing attribution and MMM. Experience in Google Analytics or Adobe Analytics.. Experience working with Visualization tools like Tableau, Looker, Power BI
Excellent Comm Skills, Team Player – Team not competitive, be sure to Ask Questions, Proactive, Curious, Collaborative, Futuristic – new ideas, knowledge of the Disney culture, Self starter – Trend driven, social media knowledge and brings in a new perspective. You will partner with the Marketing Strategy team, as well as build relationships with internal partners such as Customer Experience, Public Relations, Site Merchandising, Technology, Product Development, Creative, Merchandising, Planning, Synergy, and Analytics to determine priorities, develop and execute campaigns and ensure marketing achieves goals across the business.. You will lead our Store marketing campaigns for new product launches and initiatives and translate business goals and consumer insights into actionable and measurable marketing strategies and prioritization.. This is the opportunity to be a part of a significant marketing evolution and brand transformation, positioning our Store for the future including broadening the consumer base, strengthening retention efforts, and growing audiences to new heights.. Collaborate with internal partners such as Customer Experience, Public Relations, Site Merchandising, Technology, Product Development, Creative, Merchandising, Planning, Synergy, and Analytics to shape growth strategies, determine priorities, develop campaigns and ensure marketing achieves goals across the business.
Hybrid Work Option : Enjoy the flexibility of a hybrid work arrangement, with the option to work from home one day a week and four days in the office. Develop and implement data-driven strategies that integrate traditional media channels such as television, radio, print, and outdoor advertising to complement and amplify digital efforts. Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, display advertising, and content marketing. Develop and oversee a public relations strategy that enhances brand visibility and reputation through media relations, thought leadership, and community engagement. Deep understanding of digital marketing principles, techniques, and best practices across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok. AbbVie Neuroscience & Eye Care is comprised of several areas covering Migraine, Psychiatry, Parkinson's Disease, and Eye Care. This role supports a newly acquired asset within the Eye Care space for the treatment of Dry Eye. The Associate Director, Marketing Analytics, Eye Care will develop and deploy analytic solutions based on business needs to support the pre and post launch of new assets in the US and pull through brand strategy and tactics at a national and sub-national level. Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP (National Sales Perspective), NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc.)
This role will be tasked with managing core media management and optimization components of our US client (cybersecurity), focusing on major global regions and Emerging Markets, as well as growing clientele in Retail and Finance.. Manage the execution of day-to-day campaign implementations and optimizations across paid search, social and programmatic.. 1-3+ years relevant work experience within a digital planning and activation role for performance media (paid search/social) and programmatic. Hands on experience in implementing and optimizing in-platform on Google, Bing, Meta, LinkedIn, TikTok, and DV360. Experience with Google DataStudio, MMM or similar reporting tools
Vans is the original brand rooted in the authentic lifestyle of skateboarding. You will believe in the power of Skate and Action Sports, and you have the expertise to drive the Lifestyle business of these powerful categories. You are passionate about the fusion of streetwear, street fashion and youth culture. You have a deep knowledge of sneaker culture, launch culture, and segmented marketing approaches. Experience within a marketing or product operations role, preferably within the fashion or streetwear industry with an agency or brand.
We're seeking a marketing leader obsessed with players, fans, and culture—someone who understands the magic of the Harry Potter universe and can bring it to life in a way that resonates globally.. As Senior Director, Brand Management & Product Marketing – Harry Potter Franchise, you will lead the brand and marketing strategy for one of the most iconic IPs in entertainment.. Lead the brand and marketing strategy for the Harry Potter games portfolio, ensuring consistency, creativity, and fan-first authenticity across all touchpoints.. Champion the Harry Potter brand internally, partnering with studios and publishing teams to ensure all outputs feel authentic and aligned with the franchise.. Lead and inspire the Harry Potter brand and product marketing team.
Spectrum News is looking for a Digital Marketing Specialist to coordinate and implement marketing materials and promotions. Lead key initiatives, localization of campaigns, and management of the traffic and programming guides. Support the growth of Spectrum News' mobile and Connected TV apps through the deployment and management of app growth/engagement campaigns in collaboration with media agency. Proficient knowledge of personal computer and software applications (i.e. word processing, spreadsheet, Internet etc. Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach.
Oversee content development and implementation of major media campaigns including Amazon AMS/DSP, website, email, etc. Offer eCommerce insights on product merchandising, including Product Detail Pages & Product Landing Page optimizations, A+/B+ Imagery, taxonomy and copy, to create an engaging shopping experience. Champion the presentation of the consumer experience with our brand and our brand product assortment on key eCommerce channels including Amazon and DTC. Creative thinking and a keen eye for digital design and aesthetics.. By making premium products that are crafted to fit delightfully into the lives of real families, and by giving back to women and children in need with the help of our partners at Vitamin Angels.
Each campaign is infused with storytelling, data, and creativity, bringing a bold and memorable experience to the table.. Tech Startup] O2O platform. Multicultural Marketing for 200+ clients (LG, Hyundai, CJ, Alipay, Providence +). Excellent writing and copy editing skills; ability to write compelling social copy. Basic Photoshop/graphic design and audio/video editing skills for social media content positioning
Game Creative Director - Riftbound: The League of Legends Trading Card Game. As Creative Director for Riftbound: The League of Legends Trading Card Game , you will report to the executive producer and will provide creative direction for the game.. Partner with the Executive Producer to ensure Riftbound: The League of Legends Trading Card Game's product strategy is interwoven with our creative approach and long-term vision. Background in illustration, concept art, or graphic design.. Passion for TCG/CCG aesthetics and mechanics (e.g., Magic: The Gathering, Legends of Runeterra).
Founded in 1979, Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. We're currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive. Collaborate with marketing and product teams to develop data-driven proposals for brand partnerships, ensuring measurable impact on player acquisition, engagement, and retention. Activision Blizzard, Inc. is the world's largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty, Destiny, Skylanders, World of Warcraft, Overwatch, Diablo, Candy Crush, and Bubble Witch. At Activision Blizzard, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
Director of Growth Marketing, remote USA based job opening. Are you a proven D2C/B2C Digital Marketplace expert in growth marketing, with examples of success in Paid Ads, Web, eCommerce, Social, and Email?. This is your chance to lead and execute a full-funnel growth marketing strategy for an innovative health and nutritional supplements brand that’s on a mission to grow from small to medium size over the next 3-5+ years - while staying true to its organic, natural, and low-intervention approach from Seed to Shelf to Prevention or Cure. You’re an expert in customer acquisition, retention, and lifetime value across Paid Ads, Performance Media, Web Conversion, DTC E-commerce, Social, and Email CRM. If you’re a Spotlight-caliber Growth Marketing role ready to make a real impact in the health and wellness space, we want to hear from you.
The Head of Retail Brand Management will play a pivotal role in driving our retail brand's marketing strategy across various lines of business, ensuring cohesive and effective campaigns that resonate across all retail touchpoints.. The ideal candidate will be a visionary leader who excels in storytelling and simplifying the complex.. This leader will develop and lead integrated marketing strategies that align with business objectives and enhance brand positioning across multiple channels.. Bachelor's degree or equivalent experience in Business, Marketing, Communications, or related field.. Benefits include comprehensive medical and dental coverage, retirement benefits, discounts on products and services, educational reimbursement, and potential bonuses or relocation assistance.
Job SummaryThe Head of Retail Brand Management will play a pivotal role in driving our retail brand’s marketing strategy across various lines of business, ensuring cohesive and effective campaigns that resonate across all retail touch-points.. The ideal candidate will be a visionary leader who excels in storytelling and simplifying the complex.. This leader will develop and lead integrated marketing strategies that align with business objectives and enhance brand positioning across multiple channels.. Bachelor’s degree or equivalent experience in Business, Marketing, Communications, or related field.. At Apple, base pay is one part of our total compensation package and is determined within a range.
This is a remote, work from home, opportunity. Topics cover a wide range, including politics, public policy, new consumer products, and health care. These studies are like focus groups which can be joined remotely where the researcher is looking for qualitative feedback that can't be adequately captured with a survey. Likewise, while most studies are anonymous, panelists can easily opt-in to or out of surveys requiring personal information, where the researcher may offer an in-home test of a new product, or may simply want to follow up with additional questions in the future. This is a great opportunity for people of all different backgrounds to earn extra income as a side-gig, part-time or even full-time job.
Create and execute digital marketing campaigns (email, social media, PPC, SEO).. Oversee photography and videography initiatives for use in promotional materials.. Strong writing, editing, and storytelling skills.. Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or Canva.. Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact).
The Global Brand Management team is responsible for setting lululemon's brand vision and ensuring it comes to life with clarity and consistency across all categories, channels, and regions.. Brand Planning will sit at the core of this team - developing and aligning lululemon's global brand plan, creative platforms, storytelling strategy, and marketing investment.. Define and steward 365-day brand storytelling initiatives, including brand identity and product superiority frameworks.. Partner with the VP, Global Brand Management to drive GBM OKRs and performance tracking.. 12–15 years of experience in brand strategy, marketing planning, or brand operations in a global or matrixed organization.