Marketing & Advertising Careers

The Optica Marketing and Communications team is responsible for a comprehensive portfolio that includes organization-wide brand management, promotion, media outreach and digital communications.. Holds key responsibilities on select segments of the Optica.org website; developing and archiving programmatic content; ensuring content freshness through home page placements; and general quality assurance.. Experience with and understanding of best practices in traditional direct marketing, digital marketing and prospect demand generation. Knowledge of complete marketing cycle — from plan to production; experience producing multi-format marketing collateral (digital, print and multimedia), and managing prospect lists. Working knowledge of Adobe Creative Suite applications—experience with Acrobat, Dreamweaver (or other HTML editors) and Photoshop preferred

BA degree, preferably in Math, Statistics, Economics, Data Science or a related degree with analytics and quantitative emphasis. Experience with data visualization / BI reporting tools such as PowerBI (preferred) or Tableau to support the creation of actionable analytics.. Experience in data management through the utilization of programmatic languages such as SQL, Excel, and/or graphical interfaces through marketing specific technology.. Experience with business intelligence, ETL, and data visualization platforms such as PowerBI (Preferred), Tableau, Domo, etc.. Work with IT and Agency partners to manage/maintain Power BI, Google Analytics (GA360 / GA4), Salesforce, MS SQL Data Warehouse, and Email Analytics as necessary.

Planet designs, builds, and operates the largest constellation of imaging satellites in history.. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors.. We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth.. Oversee all marketing functions, including Growth/Digital Marketing, Content Creation, Product and Industry Marketing, and Regional/Field Marketing, optimizing program mix across channels to drive awareness, demand, and influence pipeline.. We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts.

Horseshoe Beverage Company, located in Neenah, WI is a leading ready-to-drink beverage manufacturer focused on providing consumers with an outstanding beverage experience wherever, whenever.. The ideal candidate will be proactive, collaborative, and passionate about brand management and consumer insights.. Conduct qualitative and quantitative consumer research to inform marketing strategies and product development.. At least 3 years of experience in brand management, marketing, or a related role for a consumer packaged goods company (ideally, food or beverage).. Trilliant Food & Nutrition and Horseshoe Beverage Company are Drug Free Workplaces.

We are seeking a Marketing Analytics Consultant with expertise in data analysis, AI-driven insights, and digital marketing.. Develop strategies informed by AI-driven insights to boost client engagement, organic traffic, and operational efficiency.. Use tools like Tableau, Power BI, and Looker to create reports and dashboards that clearly communicate insights.. Strong proficiency in data visualization (Tableau, Power BI).. Experience in SEO, content strategy, and digital marketing.

Under the supervision of the Executive Director Analytics & Optimization, the incumbent is responsible for staff training, managing, and directing the activities of all the various levels of the marketing analytics team.. Responsible for spearheading high-level improvement efforts to optimize marketing efforts and the analyses related to the continuous improvement of marketing (loyalty program, direct marketing, email marketing, player development, junkets, brand, e-commerce, etc.). Bachelor degree required in data science, computer science, statistics, mathematics, economics, finance, business, or applied sciences.. 5+ years of experience with user technology analytical tools, including SAS, R, Python, SQL and decision support systems.. Experience with data visualization software similar to Tableau, PowerBI, or SAS Visual Analytics.

From fashion, beauty, and electronics to rare collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.. Partner with the social team to develop and execute the social media strategy for your category, including managing a social calendar and advising on content around tentpole campaigns.. 2+ years of experience in category marketing, brand management or social media marketing with proficiency in digital platforms and data analytics tools.. You have a passion for creator communities and/or existing Whatnot product categories (e.g., collectibles).. Lifetime benefit for family planning, such as adoption or fertility expenses.

How You Will Make an Impact Utilize sales data, consumer insights and analytics to build relevant consumer journeys and evaluate overall performance.. Maximize consumer engagement by anticipating needs, exceeding expectations, increasing traffic, improving conversion, and driving sales growth through all DTC channels.. Deliver voice-of-the-consumer research insights to the organization inclusive of primary research (surveys, focus groups, and MakerSights product testing) along with syndicated data sources and macro-economic trends.. Develop forecasting model for DTC business based on lifetime value, RFM, and lifecycle programs and refine based on new learnings and consumer data inputs.. Experience in developing visualization tools such as Tableau, Power BI, or Google Data Studio.

Breaking through the traditional norms, the consumer marketing group develops the strategy and executes on campaigns across the entire consumer journey from awareness to adoption and advocacy.. Our team is part of a larger Global Consumer marketing organization, and we partner with our digital, creative, brand, eCommerce, DTC, and consumer insights teams to elevate the bar for marketing at Resmed.. Let’s talk about the role The eCommerce Marketing Manager should possess a strong combination of marketing expertise, technical acumen, and analytical skills.. Visual Content Strategy: Work collaboratively with our creative teams and partners and understand the importance of visual storytelling (e.g., images, videos, infographics) for e-commerce success and implement updates to our eShop and partner stores.. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance.

General Description: The Marketing Analytics Intern assists the team in the development of KPI’s and marketing performance insights supporting the organization’s sales and customer goals.. This unique opportunity provides a behind-the-scenes view on applied advanced analytics and machine learning within an online retail sales organization.. Working knowledge of MS Office solutions a Plus

The project manager must be accountable for each step of the creative development process, proactively guide projects through the internal system, manage schedules and budgets, and work with the creative services manager to manage and plan creative and account resources.. The Brand Strategist is responsible for directing and managing the day-to-day relationship of consumer strategy and planning.. The Brand Strategist analyzes detailed data such as demographics, socioeconomics and the market for the client's product along with information such as market share to achieve a comprehensive background, which will inform the advertising strategy.. The Brand Strategist monitors cultural and social trends to gauge their impact on consumers' attitudes, behavior and perceptions, using a variety of data.. The Brand Strategist frequently meets with the client to learn the background of the brand, and advise the client on possible approaches or adaptation of approach to the target market.

You'll have the opportunity to work closely with the Strategy Director as well as with different teams from different disciplines and exercise strong storytelling skills to positively provoke our clients.. Oversee the work of central planning and implementation teams (ad operations, search, social, programmatic) to ensure plans deliver on client objectives and deliveries are in line with agreed KPIs.. Lead the development, execution, and optimization of paid digital media, including display advertising, paid search, paid social and other channels with a strong focus on ecommerce.. Established media systems knowledge (Pathmatics, Symphony, Sizmek, DCM, MOAT, Nielsen and Excel). Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

We are seeking a strategic and creative Content Writer & Strategist to elevate our brand voice and drive impactful messaging across multiple channels.. Leverage product value propositions, industry trends, audience insights, and strategic themes set by the CEO and Executive Leadership Team to craft high-impact, persuasive, and compelling content across a wide range of formats, including email campaigns, social media, advertising, go-to-market materials, sales enablement assets, presentations, and other collateral.. Oversee content organization and governance, managing assets within our Digital Asset Management (DAM) system and content platforms, including PathFactory and HubSpot.. 3-5 years of experience in content writing, copywriting, or content marketing, preferably in a B2B SaaS environment.. Strong knowledge of sales enablement, demand generation, and digital marketing strategies.

By integrating the best of Hollywood's established business practices with the nimbleness of digital content creation, the studio capitalizes on the strengths of both domains.. Founded by Adam Goodman, former Head of Paramount Pictures and DreamWorks Studios, with blockbuster filmmaker Michael Bay acting as Chief Creative Advisor, Invisible is uniquely focused on building billion dollar entertainment franchises that originate from the Creator content ecosystem.. Creating a cohesive strategy that extends through the brand's overall world, connecting gaming, digital content, and theatrical plans.. Strong background in brand strategy, licensing negotiations, retail planning, sales, and consulting.. Experience with royalty reporting, forecasting, and managing contractual obligations.

This role is central to crafting compelling, consistent, and innovative brand experiences across all channels, including digital, print, events, and multimedia platforms.. As a strategic leader and creative expert, you will oversee concept development, creative execution, and brand storytelling while collaborating closely with brand strategy, marketing, product, and leadership teams to align business goals with outstanding creative output.. Expertise in brand strategy, integrated marketing, and multi-platform content creation. Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and familiarity with project management tools. With over 200 years of experience in publishing, we continue to evolve knowledge seekers‘ steps into strides, illuminating their path forward to personal, educational, and professional success at every stage.

The Associate, Integrated Media Planning assists in the coordination and execution of media plans under the guidance of a Senior Associate and Manager.. As the day-to-day support to their respective strategy team, some daily responsibilities involve collaborating closely with cross-functional and investment buyers, maintaining and updating tracker reports, gathering data to support a media recommendation, and updating media activity flowcharts and timelines.. At the entry-level, the Associate will begin to develop a working knowledge of the media space inclusive of online and offline channels such as, but not limited to, TV, Streaming, OOH, Digital and Social.. An eagerness and passion to learn about media planning across channels and platforms. Displays passion for pop culture, trends and motivations in consumer behavior.

The Senior Product Director for the STAR Franchise is responsible for setting the strategic direction and execution of product marketing initiatives across the franchise portfolio.. The Senior Product Director plays a pivotal leadership role in guiding the product management team and aligning initiatives with corporate growth objectives.. Implement AI-driven forecasting tools to improve accuracy in demand planning and revenue projections.. Guide the team in leveraging qualitative and quantitative research to shape marketing and sales strategies.. Voluntary Benefits (e.g., EAP, Pet Insurance, Legal, home and auto insurance)

With headquarters in NYC and offices in Miami, Los Angeles, and London, we specialize in event design & production, brand marketing, marketing strategy, sponsorships, talent management & bookings, publicity, and social media & influencer relations.. We elevate brands who seek a relevant role in cultural conversations important to their audiences; our global client roster includes Marriott International, Visa, Gucci, Jack Daniel's, SPANX, Poppi, Monkey 47, Lamborghini, Japan Airlines and more.. Our growing and dynamic agency is now looking for a Full-Time Junior Creative Strategist to join our Strategy team.. Write outlines in Google Docs, architect decks in Keynote, and write client facing copy. We are vanguards in creative strategy and experts in leveraging emerging trends in popular culture, the arts, fashion and technology.

Reporting to the VP, Global Demand Generation, this role will be responsible for setting up the Product-Led Growth (PLG) Marketing function at G-P. This role is crucial for supporting our SaaS-based offerings and accelerating our self-serve Go-to-Market (GTM) motion.. Plans will span messaging and channel-level activation details, including content marketing, social, paid media, web, and email marketing.. Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts.. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Heap, Google Analytics, 6Sense, Salesforce).. We prohibit discrimination and harassment against employees or applicants on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other legally protected status.

THE JOB:The Analyst, Marketing Analytics, collaborates with the team to analyze the performance of marketing efforts across MGM’s database and direct marketing in support of acquisition, retention and reactivation of marketing campaigns with a focus on competitive market analytics, engagement trends, booking behaviors, campaign effectiveness, and more for MGM Resorts’ portfolio.. Synthesizes data, insights, and consumer research to create presentations that make fact-based recommendations.. Builds event proformas and conducts post-analysis for casino events, promotions, and shows.. Visits properties regularly and participates in marketing strategy meetings.. CERTIFICATIONS, LICENSES, REGISTRATIONS:Gaming license(s) in applicable jurisdictionsProof of eligibility to work in the United StatesTHE PERKS & BENEFITS: Wellness incentive programs to help you stay healthy physically and mentallyAccess to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.