Paid Media Specialist (CTV, Programmatic)

Paid Media Experimentation/Accounts ExecutiveOnsite 4 days/week in NY10 Months ContractSummarySeeking an Experimentation Strategy Associate for the following role -ResponsibilitiesPartner with stakeholders across the global marketing organization (strategy, creative, etc.) to brainstorm business questions and develop testing plans that maximize impactCollaborate with the marketing analytics and paid media teams to develop, execute, and measure tests (e.g., creative A/B tests, conversion lift, geo experiments) across a variety of paid media channels for a major television networkTurn test results into clear recommendations and track the scale-up of winning strategiesShare learnings across the organization clearly and conciselyAnalyze current paid media performance and monitor industry trends to identify new testing opportunities, including those tied to the channel's key moments (e.g., football season, marquee events, major launches) Help develop media testing playbooks and reference materials, and educate teams on experimentation best practicesBasic Qualifications 2-3 years of experience in paid media planning/buying, marketing analytics, or a related roleExperience with performance marketing campaigns, ideally subscriber or customer acquisitionUnderstanding of paid media optimization levers, including creative, audience, bidding strategies, and account structureFamiliarity with major paid media platforms (e.g., Meta, Google, programmatic, CTV) Basic understanding of hypothesis testing and related statistical concepts (e.g., confidence levels, statistical significance), and of common marketing experiment types such as lift tests and geo experimentsExcellent written and spoken communication skillsExceptional Excel skillsPreferred QualificationsGlobal marketing experienceEducationN/AThe estimated pay range for this position is USD $45.00/hr - USD $49.00/hr. Exact compensation and offers of employment are dependent on job-related knowledge, skills, experience, licenses or certifications, and location. We also offer comprehensive benefits. The Talent Acquisition Partner can share more details about compensation or benefits for the role during the interview process.