Director, Marketing AI Strategy & Operations

Responsibilities: Own marketing business requirements for new AI/ML tools and define success criteria with SMEs Conduct needs assessments and benchmark against industry best practices to target high-impact AI use cases Write GTM plans and tailor messaging for audiences including leadership and cross-functional partners Map and redesign end-to-end business processes and ownership Identify and remove unnecessary steps to speed launches and adoption Manage GTM rollout, ensuring training, communications, and dependencies are ready Design and lead end-user training and enablement; refresh materials as tools evolve Lead adoption measurement and reporting in collaboration with Finance and Analytics Contribute to business reviews and executive narratives on AI adoption and impact Drive cross-functional alignment with MarTech, Product, and Engineering, influence roadmaps Identify gaps and risks early; propose contingency plans for at-risk launches Build scalable mechanisms (playbooks, templates, review frameworks) to support a growing AI roadmap Champion an AI Adoption culture with focus on enablement and empowerment

Key requirements: Bachelor's degree in marketing, economics, business or equivalent 8+ years in product marketing, product management, strategy, consulting, change management, or marketing operations Experience writing business requirements, GTM plans, or launch plans for new products/tools/processes Experience leading adoption of new technology or process across multiple teams including training and measurement Experience mapping business processes and defining operating models, roles, and responsibilities Experience defining success metrics and reporting to senior leadership Experience driving cross-functional accountability across teams not directly managed Experience producing executive-facing documents and status reports with strong written and verbal skills cross-functional leadership stakeholder management clear communication AI/ML tool launches adoption measurement training and enablement design